Job Description

Reports to:

Commercial Director

Location: Either Sheffield or Birdham Office -

please let us know which would be preferable to you.

Main Purpose:

Create and deliver a multi-channel marketing plan for Great British Confectionery Group (GBCG), driving growth and visibility across a diverse portfolio that includes Montezuma's - premium chocolate, Bristows - value confectionery, and a growing range of licensed products.

Main Duties:

Taking ownership of the vision, creation and delivery of the GBCG marketing strategy

that is aligned to our overall business strategy; Act as

brand champion

for Montezuma's, Bristows, and licensed confectionery, ensuring clarity and consistency of message across all channels and materials; Line Management responsibility for the Digital Marketing Executive and oversee the social content calendar, ensuring relevant and motivating content to drive positive engagement Manage

external agencies

where these are in place including PR, creative, partnerships and sponsorships as necessary; Support the development, execution and ongoing marketing of

licensing collaborations

for both Montezuma's and Bristows, working closely with internal teams and external partners to ensure alignment with brand guidelines and commercial goals; Research and plan external

events

which support the marketing strategy, taking overall responsibility for the management of these events; Plan, manage and communicate new product

launches

, giving our teams and their customers all the reasons they need to love them; Work collaboratively with the retail and e-commerce teams to assist with and oversee their marketing plans, keeping them on track with business-wide initiatives; Assist the

Retail

teams with local marketing initiatives, helping them to identify opportunities and assisting them with local events; Carry out

market research

across the confectionery industry, analyse results and present with recommendations; Manage the marketing

budget

, planning for careful expenditure and allowing for ad-hoc last minute activity should opportunities arise;
Job Types: Full-time, Permanent

Benefits:

Bereavement leave Casual dress Company events Company pension Discounted or free food Employee discount Free parking On-site parking Paid volunteer time Referral programme Sick pay
Schedule:

Day shift Monday to Friday
Application question(s):

How many years experience in Marketing do you have?
Work Location: In person