Job Description

NEW AGE SPORTS LIMITED

Marketing Manager

Job Reference ID:

New Age Sports Limited - Marketing Manager

Company:

New Age Sports Limited

Location:

Basepoint Business Park, Shearway Road, Folkestone, Kent CT19 4RH (Office-Based)

Employment Type

: Permanent, Full-time, 9-5pm, Monday to Friday

Salary:

33,150 per annum (17 per hour, 37.5 hours per week)

Bonus

: 10% of annual salary upon achieving 15% revenue growth targets

Start Date

: Immediate or as per notice period

ABOUT NEW AGE SPORTS LIMITED

At

New Age Sports Limited

, we believe in the power of play to unite people of all ages and abilities. We specialise in adapting traditional sports like curling, boccia, and bowls into inclusive indoor and outdoor games that can be played on multiple surfaces. Our goal is to make physical activity accessible to everyone, whether for fun, rehabilitation, wellbeing or competition.

New Age Sports Limited is an established sports retail business entering an exciting phase of rebuilding and growth. Our core mission is to supply inclusive sports equipment that brings people together in healthy, positive ways. We are a small, ambitious team looking to expand our reach into new and unexplored markets both nationally and internationally. We foster a collaborative and supportive environment where every team member plays a crucial role in our success.

THE ROLE

We are seeking a dynamic and versatile

Marketing Manager

to take full ownership of our marketing strategy and drive our next stage of growth. This is a foundational role within our company, offering a unique opportunity to make a significant impact on both our retail and wholesale operations.

You will be responsible for developing and executing a comprehensive digital marketing plan from the ground up. The ideal candidate is a commercially minded professional who thrives in a hands-on role, blending strategic planning with day-to-day execution. Your primary focus will be on generating leads, dramatically increasing retail sales, building an engaged online community via social media, and expanding our wholesale market presence.

While marketing is the priority, a collaborative spirit and willingness to assist with administrative tasks to support our small team is essential. This role requires someone highly organised, self-motivated, and skilled at multitasking, with a passion for helping us grow our mission to make sports accessible for everyone.

You will report directly to the Operations Manager and company Directors, playing a key part in shaping the future of New Age Sports Limited.

KEY RESPONSIBILITIES

Strategic Growth & Lead Generation:

Develop and implement a data-driven marketing strategy focused on achieving a 15% annual revenue growth target Design and manage targeted campaigns to generate high-quality leads for both our retail (B2C) and wholesale (B2B) channels Monitor, manage and develop sales pipelines, identifying opportunities for business growth and customer outreach

Digital Campaign Management:

Plan, execute, and optimise end-to-end digital marketing campaigns across PPC, SEO, email, and social media to drive e-commerce sales Engage with and test new technologies, including search optimisation, such as AEO and GEO, to ensure a cutting-edge approach Take a proactive and collaborative approach to leveraging online sales through our retail channels, a key area for development and growth Update and develop use of social media platforms and other digital marketing products to increase exposure and visibility to potential customers Work closely with our e-commerce platforms to optimise performance and conversion rates

Community Building & Brand Development:

Create and manage a vibrant, engaged social media community across relevant platforms to foster brand loyalty and drive sales conversions Develop and nurture strong relationships with both retail and wholesale customers including schools, charities, rehabilitation centres, sporting associations and organisations, care homes, and community/ sport centres, to understand their needs and encourage repeat business Act as a point of contact for customer enquiries, providing excellent customer service via phone, email, or in person Ensure that customer feedback is sought, captured and addressed to improve product offerings and services

Performance Analytics & Reporting:

Establish, analyse, and report on key performance indicators (KPIs) across all channels, using insights to justify spending and refine strategy for maximum ROI Track and analyse campaign effectiveness to continuously improve performance and achieve growth targets

Administrative Support:

Support administrative tasks across a range of business needs as and when required and cover for any gaps in resource due to annual or sick leave Support and contribute to sales operations, ensuring accurate processing of orders and timely follow-ups with customers and warehouse Support administration in dealing with supplier queries as and when they arise

ESSENTIAL REQUIREMENTS

Skills and Experience:

A minimum of 5 year hands-on experience in a digital marketing role Dynamic approach to brand development and increasing sales Proven track record of planning and managing successful PPC campaigns, ideally backed by a current Google Ads certification or similar Strong, practical knowledge of digital marketing tools and modern SEO principles and techniques Awareness and keen interest in emerging technologies, such as AI, and trends in search optimisation including AEO and GEO Proficiency with web analytics tools (e.g., Google Analytics) and the ability to translate data into actionable insights Demonstrable experience in e-commerce (Shopify and WooCommerce desirable) and a broad understanding of the retail market A results-driven mindset with experience working towards commercial targets Strong communication and interpersonal skills, with the ability to build trust and to secure lasting supplier/ customer relationships Exceptional organisational skills and attention to detail Proficiency in office software (MS Office, Xero) Ability to work independently as well as part of a team

Personal Qualities:

Demonstratable passion for our core values of equality, diversity, inclusivity and making sports fun and accessible for everyone Experience working with diverse customer bases including schools, charities, rehabilitation centres, care homes, and community centres Self-motivated, autonomous, with excellent multitasking abilities Adaptable and comfortable with change in a rapidly growing business Team player with a collaborative mindset and willingness to support team members across various functions

WHAT WE OFFER

Compensation & Benefits:

Competitive salary: 33,150 per annum (17 per hour) Performance-based bonus: 10% of annual salary tied to achieving 15% revenue growth targets (potential 3,150 annual bonus) 28 days annual leave including bank holidays Provision of a Nest workplace pension Professional development opportunities to enhance your skills and career growth

Work Environment:

A dynamic and inclusive work environment that promotes creativity, collaboration and teamwork The opportunity to be a key player in a growing company, that makes a positive impact on lives and communities, with the autonomy to shape our marketing future A friendly, collaborative, and supportive small-team environment Be a key player in a growing company with the autonomy to shape our marketing approach to develop a brand dedicated to promoting health, inclusivity, and community Direct impact on business success and growth with measurable results Modern office environment with all necessary equipment provided

Growth Opportunities:

Clear path for advancement as the company expands Cross-training opportunities in different areas of the business Potential for increased responsibilities and senior leadership roles Investment in your professional development and skill enhancement Opportunity to shape company culture and marketing standards Direct involvement in strategic planning and business expansion decisions Be part of our mission to make sports accessible to everyone and positively impact communities
Job Type: Full-time

Pay: Up to 33,150.00 per year

Benefits:

Company pension
Ability to commute/relocate:

Kent CT19 4RH: reliably commute or plan to relocate before starting work (required)
Application question(s):

Please list what, if any, certificates you have attained in advert development, web analytics tools, PPC, SEO and other relevant competencies or capabilities.
Education:

Bachelor's (preferred)
Experience:

marketing: 5 years (required)
Work Location: In person