Job Description

Recra are working in partnership with a leading Manufacturing company who are looking for a Marketing Manager to join their team in Rugby.

Product Range:

• Identify new products/brands/distribution channels
• Liaison with licensed brands for artwork updates and marketing opportunities
• Photography
• Lifestyle
• 360 Spins
• Product Videos
• Packaging & product artwork

Market Research:

• Customer questionnaires
• Industry research
• Online product/price analysis
• Monitoring competitor activity

Customer Support:

• Marketing contact for all customers/brands
• Product promotion \xe2\x80\x93 features, bullet points etc
• Catalogue/Flyer artwork

Account Management:

• Preparation of customer presentations including assessing and selection of products that fit the customer profile
• Assistance with generating enquiries for new business/dormant accounts
• General account support and attendance of customer meetings as required
• Weekly monitoring of sales out data against forecast and reporting any variances to manager

PR/Content Calendar:

• Maintenance of content calendar
• Published/Planned content
• Future feature editorial opportunities
• Press releases/news stories
• Creation of content
• Publishing of relevant content on website
• Sharing content
• Social Media
• Journalist database
• Journalists/Blogs

Advertising:

• Research and recommend target publications and negotiate best cost
• Advert creation
• Prepare brief to graphic designer
• Copywriting as required
• Use of campaign calendar to manage schedule/production deadlines

Email Marketing/Databases:

• Maintain email audiences for consumer and trade segments
• Create email campaigns
• Send email campaigns
• Monitor and evaluate responses
• Maintain GDPR compliant database audit

Websites:

• Management of Wordpress /Woocommerce websites
• Product Management
• Content Management
• Plugins
• Backups
• Google Webmaster
• Monitor all performance
• Google Analytics
• Monitor activity and provide insight on trends

PPC/Google Adwords:

• Management of Google Adwords Account
• Keywords
• Spend
• Adverts
• Social Media
• Management of Facebook, Twitter, Instagram, Linkedin content/accounts
• Sharing of weekly content/posts as per content calendar.
• Monitoring of engagement
• Responding to comments & messages

GENERAL:

• Marketing Plan/Budget
• Preparation and implementation of annual marketing strategy/budget following approval by manager
• Ongoing monitoring & control of marketing plan/budget

Marketing Reports:
Preparation of monthly marketing reports by 10th month

Brand Guidelines:
Ensure that all content for both businesses adheres to the brand guidelines

For more information, contact us at Recra on 0116 4646336.

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