Job Description

Stairlifts Scotland Ltd.

Marketing Manager

Location:

Office-Based

Salary:

28,000 per annum

Contract:

Full-time, Permanent

About Stairlifts Scotland

Stairlifts Scotland Ltd is a trusted provider of mobility solutions, helping individuals live safely and independently at home. We support both

private clients and public sector contracts

, delivering accessibility solutions across Scotland.

We are seeking a

Marketing Manager

to lead and execute our marketing strategy, supporting year-on-year business growth. This role will focus on

private client outreach, customer engagement, mass marketing, public sector tender support and digital touchpoint management

.

Why Join Us?

Make a Difference:

Help people live independently by promoting essential mobility solutions.

Growth Opportunity:

Be a key part of a company scaling towards

2M revenue

.

Supportive Culture:

Work with a

passionate, family-run business

that values customer and colleague care.

Autonomy & Ownership:

Lead the marketing strategy and have a direct impact on business success.

Key Responsibilities

Marketing Strategy Define and refine

the marketing strategy year-on-year to support revenue growth

Content Marketing

Manage all content marketing efforts

Ensure all content aligns to key brand messages

Coordinate all asset production (graphics, videos, blogs, testimonials etc.) for marketing campaigns. Collaborate with designers, videographers and writers to create. Work with external agencies if needed.

Marketing activation Develop and execute targeted digital campaigns (social media, PPC, email) Maintain an active content calendar for LinkedIn, Facebook, YouTube and the website Deliver engaging on-site showroom materials

Deliver engaging events materials

Manage press outreach and PR campaigns

Build partnerships with charities, community groups, and occupational therapists (OTs).

Marketing Performance & Reporting

Track and analyse key marketing

KPIs

.

CRM & Lead Management

Manage and maintain the

Customer Relationship Management (CRM) system

, ensuring accurate data for: Private clients Occupational Therapists (OTs) Healthcare professionals Public sector contacts

Key Areas of Work

1. Private Client Outreach

Target decision-makers

(family members, caregivers, healthcare professionals) who influence purchases by:

o Planning and executing

digital campaigns

to raise awareness of mobility solutions, to include

social media advertising and content marketing

and

Google PPC campaigns

o Engaging in

partnership marketing

with healthcare providers, charities, and community organisations.

2. Current Customer Engagement

Develop referral programs

to encourage recommendations.

Use

email marketing

to maintain relationships and promote relevant upgrades or servicing.

3. Touchpoint Management

1. Maintain an

active and engaging presence on digital platforms

(social media, website, PR). Create a

content calendar

to ensure regular communication with audiences.

2. Develop materials and signage for the

showroom

, making it an engaging experience.

4. Mass Marketing

1. Develop

PR campaigns

positioning Stairlifts Scotland as a mobility solutions expert.

2. Manage

press outreach

to secure features in newspapers, online platforms, and radio.

5. Public Contract Process

1. Support

public sector tenders

by developing credibility-building materials.
Create case studies showcasing

successful public sector projects

.

2. Develop

framework-specific content

to support Stairlifts Scotland's applications.

3. Maintain a

public sector marketing hub

on the website with compliance details and success stories.

4. Represent Stairlifts Scotland at procurement and industry events.

Key Skills & Experience

1. Marketing Execution: At least 2 years' experience in digital and offline marketing.

2. Healthcare: Have experience working in the healthcare/care sectors (preferred)

3. Digital Marketing Knowledge: Experience with social media marketing, PPC, SEO, and content creation.

4. CMS Management: Experience on WordPress is preferred

5. CRM Management: Experience managing a CRM system, tracking leads, and using customer data effectively.

6. Content Creation: Ability to create engaging campaigns, case studies, and social media content.

7. Campaign Execution: Ability to plan and deliver marketing campaigns across multiple channels.

8. Stakeholder Engagement: Strong communication skills to engage customers, partners, and public sector contacts.

Job Type: Full-time

Pay: 28,000.00 per year

Benefits:

Company pension
Schedule:

Monday to Friday
Language:

English (required)
Work authorisation:

United Kingdom (required)
Work Location: In person

Reference ID: SSL_Marketing