Job Description

B2B Marketing Manager leading the marketing of a group of brands for highly profitable, family-run business.
Newly created role and chance to make a huge impact.
Great salary, company car and other great benefits.
An exciting opportunity has arisen for a B2B Marketing Manager to join a leading business in the Agriculture, Machinery/Automotive and Engineering space.
They're well established and very profitable, whilst also being a family-run business so you'll benefit from the stability of a well-run business and good budgets to play with, whilst also being part of a highly collaborative, close-knit team. Although they have hundreds of employees, it's the sort of business where you'll be cared for and properly looked after by the CEO and leadership team.
This role will likely be 4 days per week in one of the offices for the first 6 months or so, with one of those days needing to be based in the Gloucestershire area.
The other 3 days can be spend out of one of the other locations (mostly concentrated around the South West/Midlands area) based on what makes best sense given the Marketing Manager's home location.
What you'll be doing
This is a newly created Marketing Manager role as part of a restructure and re-invigoration of the marketing function, reporting to a Division Director and working closely with an experience Marketing Director. You'll manage a team of three and play a leading role in taking the marketing to the next level across a collection of brands and industry verticals.
The Marketing Manager role will be both strategic and a doing role, with agency support and the support of 3 Marketing Execs each with a different skillset. We're looking for an experienced Marketing Manager who can develop the rest of the team as well as developing first-class marketing campaigns and collateral.
There is a need to collaborate with stakeholders across the business outside of marketing too - including Sales teams, third party suppliers/agencies, product teams, aftercare teams, manufacturers/OEMs so there will be travel as part of the role with most of the office based in the South West of the UK. A company car will be provided as part of the package.
What experience you'll need to apply

• Proven track record in B2B Marketing Manager role or similar.
• Passion for, or preferably work experience, in the Agriculture, Farming, Land Management, Machinery, Automotive (perhaps for a dealership) sectors, or in another rural setting.
• A good understanding of the seasonality of rural practices would be a distinct advantage in this role as marketing campaigns will be aligned to this.
• Digital Marketing and offline/print-based marketing experience: Good campaign delivery skills across web content/CMS, SEO best practices, content creation including video, email marketing and paid advertising experience would be great but there is a bit of flexibility on this. Print and offline experience is highly desirable as there will be a lot of original marketing collateral from suppliers needing adaptation for reselling to other niche audiences.
• Experience of seasonal campaigns in one of the relevant sectors outlined.
• Line management experience or the skills and aptitude to lead and develop a team of 3 Marketing Executives. UK marketing experience is great, global marketing experience is even better.
• A strategic thinker and ideas person, good campaign deliver, measurement and optimisation experience.
• There will be travel to the various branches around the UK to get under the skin of the business and broad range of products/stakeholders, so a full Uk driving license is essential, as is a willingness to travel.

What you'll get in return for your experience?

• Competitive salary in the region of 45k-55k depending on experience
• Company car.
• 23.5 days holiday entitlement rising to 26.5 days with service + Bank Holidays
• Competitive company pension scheme offering employer contributions of up to 8.5%, with a combined total of 12.5% when you contribute (subject to qualifying period).
• Additional option of joining a 'salary sacrifice' smart pension scheme.
• Life Assurance cover providing up to 5 times salary with service.
• Share Plan.
• Staff discounts on a huge variety of products (such as clothing, footwear, household and selected machinery lines) at our stores.
• Excellent career progression - the chance to make your mark in a newly restructured marketing team with huge scope to make a valuable difference which will be recognised across the business.

What's next?
If you're a Marketing Manager with experience taking in Agriculture, Automotive, Dealership, Engineering, Manufacturing or another rural sector, we'd love to hear from you ASAP!

• BH-22349

Contact
Head of Marketing & Digital
Senior Appointments & Strategic Growth | Agency & In-house Marketing
Tony Allen
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