Job Description

for Marketing Manager

Full time, term time + 3 weeks

The position

The Marketing Manager oversees the day to day running of the marketing function, managing the workflow of the Marketing team. They will lead campaigns, content and events that bring Prior's Field values to life and engage prospective families, current parents and the wider community.

Reports to the Director of Admissions and Marketing

Specific responsibilities of the role include:

Strategy and Campaigns

Developing and delivering marketing strategies and campaigns that increase awareness and support pupil recruitment

Leading on the promotion and delivery of key events including Open Days and taster sessions

Working closely with the Admissions, Events and Development teams to align marketing activity with recruitment cycles

Monitoring the effectiveness of campaigns using data and insight, and providing regular reporting

Managing the production of promotional materials, including the prospectus and admission packs

Ensuring post event and follow up communication are delivered with warmth, care and attention to detail

Tracking campaign performance using analytics and admissions data

Leading alumnae and fundraising campaigns and communication

Content and Storytelling

Overseeing the creation of high-quality content for social media, the school website, newsletters and printed material

Managing a content calendar that reflects the rhythm of school life and supports key milestones such as Open Days and taster events

Ensuring every touch point is intuitive, seamless and on brand

Leadership and Collaboration

Overseeing the day to day work of the Marketing team, setting clear priorities and supporting their professional development

Fostering creativity and teamwork across the marketing function

Partnering with colleagues across the school to source stories and celebrate achievements

This is not necessarily a comprehensive definition of the post. It will be reviewed and may be subject to modification at any time after consultation with the post holder.

Prior's Field is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

Job Type: Full-time

Pay: From 17.00 per hour

Benefits:

Company pension Discounted or free food Employee discount On-site gym On-site parking
Work Location: In person