Job Description

We're Dancewear Central -- a leading online retailer in dance and performance sportswear, known for standout customer service, bold branding, and a passion for what we do.

We're looking for a

creative, hands-on Marketing Manager

to lead campaigns across our three brands. You'll bring a strong track record in eCommerce marketing, with a sharp eye for content and a strategic mindset that drives results.

This is a role for someone who can balance strategy with delivery -- a digital all-rounder who can jump from campaign planning to TikTok content creation with ease. Adept with day-to-day marketing activities, as well as long-term strategy, able to work to deadlines and to adapt to the changing needs of the retail landscape. Using your knowledge to challenge and influence at a senior level, bringing ideas, inspiration, and creative thinking.

We're proud to be an

Employee Ownership Trust (EOT)

, meaning our team directly shares in the success of the business. We work collaboratively, support each other, and genuinely care about the brand we're building -- together.

If you are a digitally savvy people-person who loves the rewarding challenge of building a brand in an exciting and rapidly growing sector we would love to hear from you.

Your main responsibilities will include:

Own and deliver the brand marketing strategy across digital, social, and email Develop and manage the marketing calendar, ensuring timely execution of B2C campaigns Create and oversee content across platforms (especially

TikTok

, Instagram, and email), always aligned with brand tone and visuals Plan and manage email marketing using

Klaviyo

, including segmentation and reporting Maintain and update our

Shopify

websites to support campaign objectives and product launches Analyse performance and ROI, using insights to optimise future campaigns Manage marketing budgets and work cross-functionally with creative, product and customer teams Provide creative direction for

copy and design

, ensuring the right product mix and consistent brand aesthetic across all marketing channels Attend events and exhibitions, supporting the brand with a proactive, can-do attitude Identify and act on

new marketing opportunities

, keeping campaigns fresh, relevant, and commercially impactful Analyse

customer insights

,

market trends

, and

campaign performance

to inform strategy and drive brand growth

The skills you'll bring to us:

Bachelor's degree (or equivalent) in marketing, business, or related field 2+ years' experience in digital marketing, ideally within fashion, sportswear or eCommerce

Shopify

and

Klaviyo

experience is essential Proven ability to create engaging social media content, especially for

TikTok

Strong understanding of influencer marketing and paid/organic social media strategies A creative eye for design, content, and brand voice Confident writing briefs and giving direction for visuals and copy Highly organised with strong project management skills Data-led mindset with the ability to extract insights and drive ROI A collaborative attitude and a willingness to get stuck in wherever needed
Please include your CV and covering letter explaining your suitability for this position.

Job Types: Full-time, Permanent

Pay: From 32,000.00 per year

Education:

Bachelor's (preferred)
Experience:

Digital marketing: 2 years (required)
Work Location: In person

Application deadline: 28/07/2025