At Vibe UK, we work together, with young people, with our youth team and with our partners. We run inspiring and inclusive clubs, activities, and programmes that help young people to build positive relationships with themselves and others; helping them to make a positive contribution to their community.
Young people are at the heart of all we do.
What is important to us?
A quote from one of our staff members - "It's simple... making a positive difference to young people's lives."
Are you ready to take full ownership of Vibe UK's marketing strategy and bring your creative vision to life? We're looking for an inspiring and dynamic Marketing Manager who's ready to do things differently. This isn't just a job, it's your chance to build, shape and lead our marketing direction from the ground up.
You'll be the driving force behind our brand presence, leading campaigns that raise our profile, grow our reach and amplify our message to donors, partners and the wider public. You'll work cross functionally, turning ideas into action and helping secure vital support to keep our work thriving.
Person Specification
The successful person will have working knowledge and experience of project management, monitoring, evaluation and running and meeting projects to deadlines under pressure. You're a marketing professional with a passion for purpose. You've got the skills, energy and vision to take our marketing to the next level.
You should have/be
Ability to work in a stressful environment with financial targets whilst maintaining attention to detail
Passion for the cause and commitment
Entrepreneurial, emotionally intelligent and endlessly driven to make a difference
Able to work on own initiative and as part of a team, comfortable juggling multiple priorities and hitting deadlines with ease
Strong analytical skills and the ability to think strategically
A strategic thinker with a flair for storytelling and the ability to influence
Proven experience of delivering high impact marketing with income growth in a non profit setting
Confident in managing budgets, leading projects and reporting to senior leaders
Proven knowledge of digital innovation
Excellent communication skills and ability to create and maintain relationships
You should have a strong commitment to young people and a thorough knowledge of the issues they face, working with passion and motivation. You will gain an in depth understanding of our fantastic Theory of Change which supports young people to develop positive relationships.
Strategy
Design and lead the marketing strategy aligned to our mission and Theory of Change
Create integrated marketing campaigns that boost awareness and drive growth
Lead the creation of standout marketing campaigns that increase awareness, inspire action and attract funding
Lead Vibe UK's brand positioning from digital channels to print and PR
Collaborate with the wider organisation to supercharge donor engagement and event visibility
Contribute to the Vibe UK corporate strategy and policy
Ensure young people are at the heart of all we do
Delivery
Plan and execute marketing campaigns that raise the profile of Vibe UK, promote events, and increase engagement across digital and print platforms
Support bid writing and fundraising initiatives from identifying opportunities to crafting persuasive proposals
Support community fundraising, empowering others to choose Vibe UK as their cause during sponsored events and campaigns
Organise and promote events (e.g. trade shows, awareness days) that reflect the energy and purpose of our work
Evaluate campaign success and improve performance using creative, budget-conscious solutions
Ensure brand and messaging consistency across all channels, aligned with organisational goals
Be a visible ambassador for Vibe UK at events and in the community, representing our mission with impact and integrity
People
Line manage and support the Social Media & Communications team, providing guidance, mentoring and performance oversight to ensure high quality content and delivery across platforms
Engage young people in marketing planning and content development wherever possible
Collaborate with internal teams to amplify key projects and ensure cohesive messaging across the charity
Work closely with senior management to inform and align marketing efforts with wider organisational priorities
Managing resources
Partner with colleagues to shape funding models from concept to application, providing strategic marketing support throughout
Lead on website management, ensuring content is current, impactful and aligned with Vibe UK's brand and strategic goals
Manage digital marketing efforts, supporting the Social Media & Communications team to create engaging content across web, email and social platforms
Track marketing performance against income targets, supporting year-on-year funding growth
Coordinate with internal teams to ensure timely delivery of materials and campaign outputs
Monitoring and evaluation
Ensure all marketing activities reflect and support the Vibe UK Theory of Change
Monitor performance across all marketing channels and benchmark against sector best practice
Continuously seek improvement by analysing data, testing strategies and sharing insights
Provide regular updates on campaign performance and impact to senior leadership and trustees
Building relationships
Lead the development and management of key relationships with funders, stakeholders and partners across the North West and beyond
Proactively grow new partnerships that enhance our reach and long-term sustainability
Ensure marketing and fundraising efforts reflect stakeholder needs and generate new revenue streams
This is not an exhaustive list of duties and is subject to review.
Ability to work independently, tackle problems creatively and think laterally and as part of a team
Outstanding written and communication skills, ability to communicate effectively with a range of stakeholders, ability to communicate effectively at Executive and SMT level
Excellent IT and writing skills. Able to concentrate to ensure quality and pace is delivered on lengthy pieces of work
Track record of developing successful marketing strategies and ability to develop strategic plans.
Ability to work effectively under pressure, managing conflicting priorities and to meet challenging deadlines.
Knowledge of how to increase income and visibility through marketing
B2B and B2C experience
Strong knowledge of digital tools and campaign analytics
Ability to think both strategically and commercially with a good understanding of overall business dynamics
Experience managing marketing budgets
Able to deliver a varied and complex workload
Able to manage complicated and sensitive information from a variety of sources
Knowledge of the issues facing youth sector
Understanding of working for a Community Benefit Society/Charity or Mutual organisation
Driving Licence D1+E
Educated to degree level or equivalent
Safeguarding statement
Vibe is committed to our responsibilities for safeguarding and promoting the welfare of children, young people and vulnerable adults. We are committed to recruiting candidates who share this commitment to safeguarding and therefore we apply robust recruitment and selection procedures to ensure that the people selected are right for the job and that all candidates are appropriately screened prior to appointment. This post is subject to an enhanced DBS check.
At Vibe UK, we are committed to fostering an inclusive and diverse workplace where everyone feels valued and empowered to thrive. We celebrate individuality and welcome applications from people of all backgrounds, experiences and perspectives. As a Disability Confident employer, we are dedicated to creating an accessible and supportive environment, ensuring fair opportunities for all. If you need adjustments or accommodations during the recruitment process, please let us know--we're here to help. Together, we're building a culture of respect, innovation and collaboration.
What do you get in return?
Salary: 36,000 - 39,000 per annum (DOE)
Days/Hours of work: 36 hours per week, Monday to Friday (will include some evenings & weekends when necessary)
Location: Throughout Merseyside - Driving desirable
Benefits: Flexible working
Bereavement leave
Company pension
28 days holiday plus Bank Holidays
Free onsite parking
Health & wellbeing programme
Employee Assistance Programme
Training and Development opportunities
Sick pay
Closing Date
Friday 8th August 2025
Interviews
Week commencing Monday 18th August 2025
Start date
Wednesday 1st October 2025
We reserve the right to close vacancies earlier than the closing date should sufficient numbers of applications be received. We recommend that you submit your application early.
Due to the volume of applications we cannot provide feedback on unsuccessful applications.
Vibe UK is not associated or affiliated in any way with Conquer Life in Bootle.
Job Types: Full-time, Permanent
Pay: 36,000.00-39,000.00 per year
Benefits:
Bereavement leave
Company events
Company pension
Free parking
Health & wellbeing programme
On-site parking
Sick pay
Work from home
Application question(s):
Are you willing to undergo a background check, in accordance with local law/regulations?
Work Location: Hybrid remote in Liverpool L1 0BG