We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand awareness. The ideal candidate will possess strong leadership skills and a deep understanding of B2B marketing strategies. This role requires a creative thinker who can analyse market trends and develop effective marketing campaigns that resonate with our target audience. The Marketing Manager will oversee various projects, ensuring that all marketing efforts align with the company's goals and objectives.
Duties
Develop and implement comprehensive marketing strategies to enhance brand visibility and market penetration.
Lead the marketing team in executing email marketing campaigns, ensuring content is engaging and aligns with brand messaging.
Conduct thorough market analysis to identify trends, competitor activities, and customer preferences.
Manage multiple projects simultaneously, coordinating with cross-functional teams to ensure timely delivery of marketing materials.
Create compelling copy for various platforms, including websites, social media, and promotional materials.
Organise and oversee events, trade shows, and other promotional activities to showcase products and services.
Monitor the effectiveness of marketing campaigns through data analysis and reporting, making adjustments as necessary to optimise performance.
Foster a collaborative environment within the team, providing leadership and guidance to junior staff members.
Experience
Proven experience in a marketing role, preferably within a B2B environment.
Strong organisational skills with the ability to manage multiple priorities effectively.
Demonstrated expertise in email marketing strategies and tools.
Proficient in project management methodologies with a track record of successful campaign execution.
Excellent copywriting skills with an eye for detail in all written communications.
Ability to analyse data effectively to inform decision-making processes.
Strong leadership qualities with experience in managing teams or projects.
If you are passionate about marketing and ready to take on a challenging yet rewarding role as our Marketing Manager, we encourage you to apply.