Job Description

Marketing Manager

Reports To: Head of Marketing

Location: Head Office, Tobermore

Hours of work: 37.5 hours per week (Mon - Fri 9am -5pm)

Role Summary

As Marketing Manager, you will be directly involved in developing the overall Marketing strategy for continued growth. You will be responsible for developing and implementing the customer loyalty strategy and leading a team to execute tactics.

Some of the Key Benefits of joining us:

Attractive salary + Annual Bonus.


Private Healthcare from Day 1


? Enhanced Holiday Entitlements


Access to Tech & Cycle to work schemes


Company Branded Clothing

Holiday Purchase Scheme

Staff Pension Scheme


Length of Service gifts

About The Role

The following list constitutes the key tasks and duties of your post upon which your job performance will be assessed. Tasks are not in any particular order, therefore the sequence which they appear should not be interpreted as indicating priority or relative importance.


Duties will include:

Develop, communicate, and implement the customer loyalty strategy to enhance customer retention and satisfaction. Lead a marketing team of two direct reports, providing guidance, support, and development opportunities. Manage and strategically allocate the team budget to support marketing initiatives and maximise ROI. + Receive Marketing team supplier / activity quotes, raise purchase orders on Navision and sign off invoices in a timely manner. Make any necessary credit card purchases for Marketing Team activity and ensure expenses are signed off at the end of each month with the relevant receipts or invoices. Responsible for creating, monitoring and updating Marketing Team processes. Oversee B2B, merchanting and consumer strategic accounts, ensuring alignment with overall marketing goals. Organise and lead merchant marketing meetings to drive collaboration and alignment with sales strategies. Collaborate with the B2B sales team to develop and execute marketing strategies that support business objectives. Work closely with the merchanting and consumer sales team to align marketing efforts with sales targets and enhance customer engagement. Manage the internal and external landscape design services function for both B2B and B2C. Manage Registered Paving Contractor Scheme activity ensuring the Marketing team is generating TRPC marketing materials, delivering to Merchant team and sending TRPC digital pack to newly signed up TRCPs. Oversee the monthly communications calendar for TRCPs (SMS and social media). Work with the Growth team to set up a workflow for new Stockist email marketing (new Stockists identified via Dynamics email). Maintain the Tobermore Resources Portal and produce monthly usage report. Plan and manage company events, including trade shows and promotional events. Develop and execute comprehensive campaign management strategies to drive brand awareness and sales. Identify and develop case studies, maintaining a calendar to showcase success stories and industry expertise. Create and manage a bottom-of-funnel blog post content calendar to drive conversions and support sales efforts. Develop a video content calendar alongside the Videographer to engage and educate the target audience through visual storytelling. Conduct customer satisfaction surveys to gather feedback and insights for continuous improvement. Oversee the marketing inbox ensuring all marketing requests are responded to in a timely manner. All requests should be assessed for impact and effectiveness on how they will support the company objectives. Manage a log of request outcomes. Monitor, analyse, and report on the performance of marketing campaigns and initiatives. Present findings, insights, and recommendations to senior management to inform decision-making and strategy development. Ensure seamless alignment of all marketing activities with the company's overall business objectives and brand strategy. Deliver new start inductions.

Required Criteria

+ A degree in a Marketing, Creative or Business-related discipline. + Proven ability to lead cross-functional projects and influence others to deliver high quality outcomes.
+ Strong strategic thinking and analytical abilities, with a keen understanding of market dynamics and customer behaviour.
+ Proficiency in event management, campaign management, and content creation across multiple channels.
+ Demonstrated success managing complex projects with competing deadlines, showing high attention to detail.
+ Exposure to budget planning or management, with a focus on optimising resources to achieve strategic goals.
o Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across different departments and levels of the organisation. o Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement. o Proficiency in digital marketing tools and platforms (e.g., Google Analytics, HubSpot). o Strong business acumen and a results-driven mindset, with a commitment to delivering measurable outcomes and team success. o A customer-centric approach and a genuine passion for understanding and meeting the needs of the target audience. o Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and requirements.

Desired Criteria

+ Post graduate diploma in a Marketing or Business-related discipline. + Experience working within the construction or manufacturing industry.
+ Full valid UK Driving licence

Skills Needed

Marketing, Time Management, Brand Design, Flexibility and Adaptability, IT skills, Attention to detail, Communication, Planning and Organising

About The Company

Our History

Tobermore began life as a humble sand and gravel business started by the Henderson family in 1942.


We then diversified into concrete products, which were sold to the local community in the 1950s. In the late 1970s we became one of the forerunners in manufacturing block paving - or 'Pavia', as it was originally called.


Now, more than 80 years later, we are one of the top paving and walling manufacturers in the UK and Ireland, and pride ourselves on our world-class technology and the unrivalled quality of our products.


Achieving 85 million sales in 2021/22 and positioned number 24 in the NI Belfast Telegraph Top 100 Companies 2022, your future is in good hands. Working alongside forward thinking business professionals throughout the business and receiving continuous learning and support, start your Tobermore career today.

Company Culture

Our People

To this day, the business remains family-run. We employ 450+ staff throughout the UK and Ireland.


We embrace, encourage and engage in continuous improvement and continuous learning for all employees.


Our people are the backbone to our company. They understand the importance of customer relationships. People buy from people.


Our success is a testament to how customers appreciate our staff that have been trained and developed to deal professionally with all customer requirements.


We only recruit people who share our values.

Company Benefits

You Grow... We Grow It's true. Continuous improvement lies at the heart of Tobermore's ethos. We encourage our staff to reach their potential through training in a supportive and fulfilling environment. At Tobermore, we take great pride in providing everyone with the opportunity to learn, develop and progress to do great things. We want to give our employees the opportunity to build on the already great skills and experience that they bring with them. View our employee perks below, dependent on the role.


Vacation, Paid time off, Performance bonuses, Retirement plan and/or pension, Office perks, Employee development programs, Employee discounts, Opportunity to travel, Remote working, Free parking, Free work laptop, Open office, Company retreats, Competitive salary, Event tickets, Long service recognition

Salary

Not disclosed