Job Description

Job Title: Marketing Manager

Location: Remote/Hybrid (with occasional travel to key events and team meetings in Manchester)

Company: Careermap Media Group

Up to 40K Basic

About Us

The Careermap Media Group are industry leaders in connecting learners, job seekers, and education providers with relevant career opportunities and resources. Through our online platforms, magazines, podcasts, and events, we help individuals discover pathways into apprenticeships, degrees, graduate programs, and employment. Our mission is to create impactful, accessible, and engaging content that empowers people to make informed decisions about their futures.

Where do you fit in?

We are seeking an experienced Marketing Manager to join our dynamic team. In this role, you will be responsible for developing and executing strategic marketing initiatives that increase brand awareness, drive engagement with our platforms, and ultimately support our clients and audience in finding the best career and training opportunities.

Key Responsibilities

Develop and implement comprehensive marketing strategies to promote Careermap Media Group's services, events, and products. Identify target audiences and new markets to drive brand growth, engagement, and revenue. Ensure consistent brand image and messaging across all channels and campaigns. Oversee creation of marketing collateral aligned with organisational goals. Manage and optimise digital campaigns (Google Ads, social media, email marketing) and track key performance metrics. Lead social media strategy with engaging content to build brand loyalty and community. Collaborate with internal teams to produce high-quality content on career pathways and industry insights. Coordinate with external contributors (educators, professionals) to attract and retain users. Build and manage relationships with education providers, employers, and influencers. Negotiate and manage strategic partnerships to expand reach and generate revenue. Plan and promote online events (webinars, fairs, workshops) with effective outreach and promotional assets. Conduct market research and analyse feedback to refine strategies and identify growth areas. Manage the marketing budget for optimal ROI and resource allocation. Prepare regular reports and presentations to leadership on performance, challenges, and recommendations.

Qualifications & Requirements

Bachelor's degree or equivalent experience in marketing or related field. 1+ years in marketing management, ideally in education, media, or recruitment. Proficient in digital tools (Google Ads, Analytics, CMS, CRM, Canva, Adobe, etc.). Skilled in developing data-driven, goal-aligned strategies. Strong writing and verbal skills; effective team and partner communicator. Capable of juggling multiple projects, priorities, and deadlines while maintaining a high level of attention to detail. Demonstrated ability to thrive in a fast-paced environment, remaining flexible and open to new ideas. Passion for staying updated on industry trends and best practices in marketing and communications.

Why work for Careermap?

Competitive Salary & Benefits:

Commensurate with experience, plus potential performance-based incentives.

Flexible Work Arrangements:

Work remotely or in a hybrid model, with regular opportunities for collaboration and team-building.

Professional Growth:

Opportunities to attend industry events, webinars, and training sessions to expand your expertise.

Meaningful Impact:

Join a mission-driven team focused on helping individuals shape their futures through education, career opportunities, and professional development resources.
Job Type: Full-time

Pay: Up to 40,000.00 per year

Benefits:

Company events Company pension Cycle to work scheme Work from home
Schedule:

Monday to Friday
Ability to commute/relocate:

Manchester M4 6WX: reliably commute or plan to relocate before starting work (required)
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Manchester M4 6WX

Reference ID: Careermap