Job Description

Castore exists for one single reason - to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.


The founders' vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world, with no stone left unturned in its search for innovation and performance enhancement.


The sportswear market has been dominated by a small clique of mass-market brands and the vision is for Castore to be a premium alternative to these, the natural brand of choice for discerning athletes who demand the very best.

The Role

To lead the development and execution of retail-focused marketing strategies that elevate Castore's brand presence, and enhance consumer understanding through insight and engagement.


This is a pivotal role for a brand-centric marketer with proven experience across retail and omnichannel campaign delivery, someone who understands that great marketing is both engineered and inspired.

Responsibilities

Brand & Campaign Execution

Act as a guardian of brand integrity and consumer mindset across all campaign activity - ensuring consistent expression of tone, visuals and messaging. Work collaboratively with the Creative/production team to deliver Castores mainline campaigns from project management, initial briefing to post-campaign analysis. Manage the production timeline and execution of POS toolkits, window displays, and partner-ready campaign packs. Manage implementation and day to day management of the Castore DAM for upload to data analysis of use to inform future briefs.

Retail Marketing Leadership

Manage day to day relationship across Castore's distributor and retail network. Manage marketing initiatives across Castore's owned retail stores, distributor partners and wholesale accounts. Develop and execute seasonal retail plans that drive traffic, increase sell-through, and bring the brand to life in physical environments. Partner with retail operations to optimise in-store experiences, local activations, and customer journey improvements.

Commercial Strategy & Performance

Support Head of Marketing - Mainline to develop, evolve and champion the Castore consumer. Build a deeper understanding through consumer research and data insight. Translate campaign insights and trading performance into smarter, sharper executions. Manage budgets and allocate spend effectively across retail activations and partner campaigns.

Stakeholder Collaboration

Serve as a primary marketing lead for store openings, partner campaigns, and retail events. Work collaboratively with internal teams to deliver opportunities to sweat our assets with our wholesale and disruptor network. Work closely with wholesale and retail partners to deliver co-branded activations that reflect Castore's premium positioning.

Skills & Experience

Creative Precision: Brings campaigns to life with a sharp eye for detail, consumer first mindset, brand tone, and visual coherence.


Commercially Grounded: Balances creative excellence with performance outcomes - always focused on results.


Collaborative Leader: Works with clarity and drive across cross-functional teams and external partners.


Project manager: Confident briefing and managing end to end timelines for campaigns from brief to launch in partnership with creative/production team


Resilient & Agile: Thrives in a high-growth, performance-led environment where pace and precision are essential.

What We Offer

Competitive salary


Discretionary bonus scheme


25 days annual leave (plus bank holidays)


Modern city centre offices in Manchester


An opportunity to work with global sporting partners


Office breakout space with pool tables, dart board and TV's


A chance to build a career with a fast paced, high growth brand


Employee assistance programme


* Generous staff discount