Job Description

Job Title Marketing Manager
Summary

Marketing Manager
Printworks, Manchester
Manchester's favourite entertainment destination has recently undergone a multi-million-pound transformation. Already larger-than-life, Printworks is home to Vue Cinemas with one of Europe's largest IMAX screens, Hard Rock Cafe and many of your favourite restaurants, bars, clubs, health club and entertainment destinations.
Plus, it is now home to the largest digital ceiling in Europe. This show-stopping spectacular 1000m2 ceiling screen covers the entire Printworks internal streets showing extraordinary, creative content and special effects from day to night. Seeing will truly be believing! In addition, visitors to Printworks will be able to interact with the screens and compete with other guests on the giant interactive e-gaming screen.
As we enter a new chapter of the Printworks story, we are seeking an exceptional marketing professional to help us deliver the new Printworks to new audiences whilst expanding our loyal and established customer based. You'll have a fully integrated marketing background and use your knowledge to elevate customer experience whilst leveraging an industry leading supply chain to deliver our vision.
First class relationship management and communication skills will be a must as you will be working closely with our brands, site and head office teams as well as various external local stakeholders and the wider Manchester community.
The ideal candidate will be well connected within Manchester and able to raise the profile of one of the city's most exciting destinations through an effective marketing strategy. You'll be commercially aware, results driven and possess the ambition to deliver an exceptional end product.
The Role
The purpose of the role is to prepare the marketing strategy and deliver tactical execution of campaigns and events that enhance footfall, profile and/or revenue at Printworks. The role will deliver the marketing strategy developed alongside Cushman & Wakefield's Head of Place Activation & Enlivenment.
With an in-depth knowledge of the leisure environment, the ideal candidate will have excellent communication and presentation skills and the ability to effectively engage at all levels. Given the digital nature of our new offer, a keen interest in digital and experiential marketing will be vital.
This position will also form part of the onsite Centre Management Team and support the overall operational management of the property in the absence of the Centre Manager or Operations Manager where required.
The successful candidate would be working with a high degree of autonomy and in conjunctions with:

• Centre Management
• Brands / Tenants
• C&W's Customer Experience team
• Other third-party agencies were necessary (PR, Creative, Media, Events)
• Local stakeholders and partners

The role reports to the Printworks Centre Director with dotted line reporting to C&W's Head of Place Activation & Enlivenment.
Required Skills & Expertise
Essential

• 5 years' + marketing management experience, within a fast paced, customer focussed environment
• Experience across the full marketing mix including specifically, social and digital management experience, events, PR, branding
• Creative thinker
• Self-starter able to work autonomously and keep management briefed on activity
• Experience of managing significant budgets
• High level of experience of supplier and agency management
• Technologically confident and able to adapt to new systems
• Experience with Content Management systems
• Hard working and exceptionally organised
• IT literate
• Excellent verbal and written communications
• High level of attention to detail
• Ability to present to clients and colleagues at a strategic level
• Experience of leisure industry and good knowledge of current hospitality and leisure trends
• Good local knowledge of Manchester and key stakeholders
• Analytical skills

Desirable

• Marketing degree / qualifications preferred
• Basic graphic design skills
• Photography skills
• Basic videography (on phone) skills
• IOSH managing safety or event management qualification

Responsibilities
Marketing & Brand Management

• Coordinate the preparation and implementation of an annual marketing strategy
• Undertake coordination of all marketing activity including events, advertising, PR, design and digital, working with external agencies where necessary
• Provide leadership and line management of the onsite Marketing Executive
• Manage marketing budget with keen focus on driving ROI
• Brief and manage external agencies against SLA's
• Act as brand guardian for Printworks and ensure occupiers understand the Printworks brand
• Create relevant, timely and engaging content for Printworks digital channels
• Develop and expand community and/or influencer outreach efforts
• Content management of structural digital offer (ceiling screen/gaming screen/wayfinding)
• Attend networking events/online communities where relevant and build own network for purposes of promoting the property
• Enter awards where relevant.
• Support the promotion and marketing of new occupiers within the centre whilst being mindful of the clients B2B marketing strategy.

Brand & Stakeholder Liaison

• Lead occupier engagement programme, keeping brands/occupiers up to date with marketing plans and encouraging participation, gain constructive feedback, provide support and general assistance.
• Build relevant relationships with local stakeholder and community groups, identifying partnership opportunities and making sure that Printworks is a proactive member of the Manchester community
• In association with the Management Team, champion customer service / experience, dealing with enquiries, issues and complaints professionally and promptly

• Ensure customer comments and complaints (including online) are brought to the attention of the entire management team and dealt with effectively and in partnership with the Centre Director
• Act as the lead contact for all enquiries relating to the commercial use of our digital screen assets, working in conjunction with the centre director to explore any opportunities to enhance brand and drive non-core income.
• Lead on the retender of services working with both internal and external stakeholders to achieve best value and appoint appropriate partners.

Reporting

• Work to a set of KPI targets as agreed with management
• Regularly measure performance and report monthly to the leadership team, ensure own records of all data are kept on site to be immediately available as required
• Regularly measure and report monthly/quarterly to the leadership team (landlord and relevant stakeholders) on the performance metrics of campaigns.
• Provide post event analysis for each event to be shared to your immediate colleagues (Surveyor/Estate/Customer Experience teams)
• Assist the Property and Centre Manager with Marketing relating service charge queries.
• Attend internal management meeting ensuring marketing is represented fully and appropriate updates provided.

Operational Support

• Working as part of a team responsible for providing service excellence across all customer facing areas of Printworks
• Line management of Marketing Executive
• Induction of new brands and managers. Issue (Do's and Don'ts), emergency procedures, health and safety and communicate the importance of the brand with the Operations Manager
• Assist the Centre Manager and Operations Manager in performing site tours for brands, new employees, visitors and take a leading role in educational visits

• Assist in site emergency procedures
• Ensure all activity meets required health & safety and compliance requirements

Further Desirable Attributes & Additional Responsibilities

• Work some evenings and weekends to support events and initiatives as required.
• Adhere to all company policies and procedures.
• Support the Head of Place Activation & Enlivenment with local knowledge and business development opportunities as required
• Attend any training or development courses as necessary, which may include travel and over-night stays from home

What you'll need to succeed

• Personality and passion to deliver exceptional experiences every day
• Self motivation and a genuine desire to be the best at what you do
• Positivity, enthusiasm and friendliness
• Ability to work as a team and take direction when needed
• A 'can do' attitude with flexibility and adaptability to take on tasks even if outside their comfort zone
• The ability to balance customer and business priorities
• Enjoy problem solving and delivering solutions
• An eye for detail and meticulous standards
• Flexibility and adaptability.

INCO: "Cushman & Wakefield"

Skills Required