Job Description

The Growth Company's (GC) Marketing team have an exciting opportunity for a Marketing Manager to join the Greater Manchester Good Employment Charter, supporting its mission to champion excellent employment standards across the region.
In this role, you'll lead the planning, delivery, and evaluation of targeted marketing activity for the Charter including campaigns, content, and flagship events that raise awareness, strengthen perception, and drive employer engagement.
You'll work closely with the Director, Head of the Charter, and the wider delivery team, as well as GC's central Marketing function, ensuring all activity is aligned, high-quality, and effectively communicates the Charter's impact and objectives.
Key responsibilities:

• Implement, manage, and evaluate a multi-channel marketing plan that positions the GM Good Employment Charter effectively and delivers the strategic priorities outlined in the Delivery Plan.
• Increase brand awareness and drive growth in Supporter and Member organisations through strategic marketing campaigns across digital, print, PR, events, out-of-home advertising, newsletters, podcasts and video content.
• Lead the digital marketing strategy, including paid and organic campaigns, ensuring high-quality user journeys and a strong, positive experience across all touchpoints.
• Line-manage a small team of Marketing Executives, providing mentorship, performance management, and opportunities for professional development, while overseeing the delivery of coordinated, creative marketing campaigns.
• Develop and deliver engaging content, including writing and recording podcasts, and work with suppliers and media partners to design targeted campaigns that address specific marketing challenges.
• Lead end-to-end project management for flagship events such as the Good Employment Awards and Good Employment Week.
• Build and maintain strong relationships with key partners and stakeholders, including Charter Board Members to support campaign delivery and strategic event activity.
• Analyse and report on the performance of all marketing activity, using insights to identify trends, inform decision-making, and drive continuous improvement.

About You:

• Ability to work confidently with high-level stakeholders and manage sensitive or confidential information appropriately.
• Proven ability to work independently, using initiative and a solutions-focused approach.
• Demonstrated leadership or management potential, with strong interpersonal and presentation skills.

Key Skills & Experience:

• Extensive experience in multi-channel marketing or communications.
• Strong project management and organisational skills, able to work independently and deliver to deadlines.
• Expertise in marketing planning, campaign management, SEO, PPC, CMS, and digital analytics (e.g., Google Analytics).
• Proven content development skills, including copywriting, editorial, and digital/print content creation.
• Experience managing or mentoring team members and engaging confidently with internal and external stakeholders, including agencies and senior leaders.
• Skilled in building and maintaining high-level relationships with partners, PR, creative, and media suppliers.
• Experience managing budgets, evaluating campaigns, and reporting to management or senior leadership.

Location
Manchester
Business Area Logo
GC_Logo.png
Company Logo
Business Finance Solutions
Company
Business Support Business Finance (BSBF)
Contract type
Permanent/ Full- time
Salary
Up to 33,000 per annum
Advert Brand
bfs.jpg
Closing Date
09/01/2026
Ref No
4946
Documents
(Word, 47.65kb)
At GC, safeguarding the welfare of all individuals including vulnerable adults and young people is a top priority, and we expect all staff to uphold this standard. All appointments follow Safer Recruitment Procedures, including a DBS check carried out by Due Diligence Limited (DDC Ltd), at no cost to the successful candidate.
Please note: It is a legal offence to apply for a role involving regulated activity if you are on the Barred List.
We are committed to increasing workforce diversity and offer a guaranteed interview to applicants who meet the essential criteria and either have a disability or are from a diverse ethnic community.
If this applies to you, you can request consideration under this scheme during the application process. Your request will be shared only with the Hiring Manager and Internal Recruitment Team.
We also aim to make our recruitment process inclusive and accessible. If you need reasonable adjustments or have any general enquiries at any stage or the recruitment process, please contact or call us on 0161 237 4447.
Examples include:
Meeting the hiring manager or touring the venue in advance
Extra time for tasks
Interview questions shared beforehand
Accessibility software or equipment for assessments
We're proud to support the Ban the Box campaign, which helps people with convictions access job opportunities. As part of this, we've removed questions about convictions from the initial application stage.
GC is committed to fostering a culture of flexibility and agile working. Many roles will increasingly support full agile arrangements. If you require more permanent flexibility, we encourage you to discuss this during your interview so your request can be considered early in the process.
All GC colleagues will work inline with the Health & Safety at work act and the GC Health & Safety Policy.

Skills Required