Job Description

Blakely Clothing is a fashion brand based in Norfolk. Designing new and exciting clothing products for the global market, we have recently been through an exciting period of growth and are now looking to expand our team further. We're looking for an experienced, creative, and highly organised Marketing Manager to lead and execute our marketing efforts across digital, social, content, and brand storytelling. You'll play a key role in shaping the brand's voice, driving awareness, and supporting growth through strong campaign and content execution. This is an exciting opportunity for someone to build on their experience with an established fashion brand, grow individually and help shape the ever-expanding Blakely brand.

Key Responsibilities:

Own and manage the monthly marketing calendar, including seasonal campaigns, product drops, and brand moments. Help plan and execute the yearly marketing campaigns, from concept through to execution and reporting. Plan and execute end-to-end marketing campaigns across digital, social and email. Research market, customer, and competitor trends to inform planning. Brief and manage creatives, copywriters, and content editors. Identify and test new growth opportunities across platforms and formats. Lead the content strategy across Instagram, TikTok, email and web. Oversee email marketing strategy, segmentation, scheduling, and reporting. Collaborate with ecommerce to support traffic, retention, and conversion goals. Optimise website content and messaging in collaboration with the ecommerce team. Work with our Influencer Marketing Team to build brand visibility and strategy. Ensure brand consistency across all channels and touchpoints. Track and report on campaign performance and key KPIs. Stay sharp on trends, content shifts, and relevant cultural moments. Write and edit marketing copy where needed -- including headlines, emails, ads, and social posts.

Requirements:

3-5+ years in marketing (fashion, lifestyle, or youth-focused brands preferred) Strong understanding of brand-building across digital platforms Confident managing campaigns and creative workflows Comfortable in both strategy and hands-on execution A growth mindset and the desire to execute at pace. Analytical mindset with experience using Klaviyo. Passionate about fashion, culture, and content. Excellent communication and project management skills Proactive, organised, and detail focused.
Salary will be determined based on experience and qualifications.

Job Types: Full-time, Permanent

Additional pay:

Yearly bonus
Benefits:

Company pension Employee discount
Schedule:

Monday to Friday
Work Location: In person