Job Description

BlueSky Experiences is on a mission: to become the people partner of choice in leadership, team development, and diagnostics -- empowering businesses and their people to thrive.

We're known for creating unforgettable experiential events, but our future is clear: 75% of our business will be leadership programmes, team diagnostics, and team development workshops. We're targeting 50% revenue growth in 2026, with over 300 team and leadership workshops delivered annually.

To get there, we need a

Marketing Manager

who can do more than just campaigns. We need someone who can reposition our brand, build thought leadership, and generate the pipeline that fuels our ambitious growth.

What you'll do

- Lead the shift in brand perception -- from team building ? leadership & L&D partner.
- Develop and deliver marketing strategies that attract HR, L&D, and senior leaders.
- Manage our website, content, campaigns, and digital channels.
- Create compelling case studies, blogs, and thought leadership pieces.
- Work hand-in-hand with sales and facilitators to generate qualified leads.

What you'll bring

- Proven B2B marketing experience in professional services, L&D, or training.
- Strong digital marketing skills -- SEO, automation, CRM, content.
- The ability to balance strategy and hands-on delivery.
- A commercial, data-driven mindset.
- Creativity, collaboration, and a passion for growth.

If you want to be part of a company that is reshaping leadership development in the UK, this is the opportunity to make a measurable impact.

Apply now and help us empower businesses and their people to thrive.

About BlueSky Experiences

BlueSky Experiences is a fast-growing experiential learning and development company based in Perthshire. Our purpose is to empower businesses and their people to thrive. Through a unique blend of leadership programmes, team diagnostics, and experiential team development, we deliver over 300 workshops and events each year across the UK.

We are on an ambitious journey to become the people partner of choice in learning and development -- moving beyond our established reputation in team building to focus on leadership, diagnostics, and high-performing team solutions.

Role Overview

We are seeking a highly skilled and strategic Marketing Manager to reposition our brand, drive client acquisition, and support our 50% growth targets in 2026. This role requires both strategic vision and hands-on execution -- balancing brand building with data-driven lead generation.

Key Responsibilities

- Brand Positioning & Strategy: Lead the repositioning of BlueSky from a 'team-building' provider to a recognised leadership and L&D partner. Develop and execute a marketing strategy aligned to business growth goals.

- Digital Marketing & Lead Generation: Oversee redevelopment of the website to reflect 75% focus on leadership, diagnostics, and development. Drive SEO, content marketing, paid campaigns, and automation to generate high-quality B2B leads. Manage CRM campaigns and nurture funnels for HR, L&D, and senior leadership decision-makers.

- Content & Thought Leadership: Create compelling case studies, articles, and whitepapers showcasing BlueSky's expertise. Partner with facilitators to translate programme outcomes into impactful marketing content. Develop a content calendar for LinkedIn, website, and email campaigns.

- Campaign & Event Marketing: Build campaigns to fill 200 learning workshops and 100 experiential team-building events annually. Support client events, launches, and membership initiatives.

- Commercial & Reporting: Work with the sales team to align marketing activities to pipeline targets. Track ROI of campaigns, lead conversion, and marketing contribution to revenue. Manage marketing budgets effectively.

Essential Skills & Experience

- Proven experience in B2B marketing, ideally within professional services, training, or L&D.
- Strong background in digital marketing (SEO, PPC, content, automation, CRM).
- Brand development and repositioning experience.
- Excellent storytelling, copywriting, and campaign creation skills.
- Commercially minded -- confident with data, ROI analysis, and budget management.
- Collaborative and adaptable, comfortable working with both leadership and delivery teams.

Desirable

- Experience marketing leadership programmes, diagnostics, or psychometrics (e.g. Insights Discovery, MBTI, DiSC).
- Knowledge of account-based marketing and B2B lead nurturing.
- Strong existing professional network in L&D/HR sectors.

Job Type: Full-time

Pay: 38,000.00-40,000.00 per year

Work Location: Hybrid remote in Perth PH1 3QX