Job Description

Purpose of RoleTo develop SUBUs marketing to focus on, and evolve, our audiences, plans, tone, style and planning to maximise engagement with members.To lead the delivery of new and existing marketing projects within SUBU to maintain quality, value for money and keep in line with our SUBU and communications strategy, while increasing engagement.To manage a team of two full time staff, occasional casual student staff, freelance staff and external agencies to enable the functions of the department within agreed budgets.Read our recruitment pack here;Key Tasks:

• Effectively lead, inspire, develop, and manage the work of direct reports.
• Responsible for setting workloads, priorities, objectives and other general line management responsibilities.
• Be the lead on all operational brand and marketing considerations, including leading the team to ensure the creation of promotional assets, ensuring all content is of high quality, timely, and appropriate to the audience.
• Oversee engagement campaigns, events and projects as required. Responsible for delivering, supporting or contribution to the creation and production of the marketing aspects of SUBU projects. Take responsibility for marketing planning with a focus on the needs and aims of the project.
• Have overall responsibility for content on the Unions digital platforms and marketing, such as social media and email campaigns. Oversee and grow the Unions online provision and engagement, ensuring content is relevant and accurate. Coordinate the photography and filming of key Union activities and events.
• Act as a guardian of the Unions brand identity, ensuring that its applications are in keeping with brand guidelines.
• Lead on the planning and delivery of brand events, such as the Freshers (September) and Refreshers (February) Fairs, Officer Elections, Student Awards, SUBU Summer Ball.
• Track and monitor workflow of the team, ensuring that staff levels are adequate and efficient. Measure work levels, plan for peak demand, prioritise work and progress jobs in a timely fashion. Maintain the ticketing system to manage design and marketing requests from colleagues, including design production, printing, and publishing.
• Provide additional assistance to student employees by supporting full-time staffs supervision of these roles.
• Provide support to the Head of Marketing & Communications to develop a strategic marketing plan for all Union departments, services and activities and manage the Unions marketing activities in support of it.
• Support the development of a marketing strategy that builds engagement, participation, and awareness with our membership and other stakeholders.
• Provide engaging and accessible copy, suitable for our student audience.
• To be the first point of call for incoming press requests. Act proactively and reactively as the primary point of contact for prospective external and internal partner enquiries.
• Provide ongoing support to SUBUs student-led Nerve media outlets including Radio, TV, Online News,
• Photography and Sport. Responsible for running committee elections each year and assisting with day-to-day activities such as budget management, Committee Elections, Ofcom applications and providing opportunities for content capture.
• Carry out marketing segmentation and propose marketing communications solutions to drive engagement with different student groups maintaining inclusivity, identifying hard to reach groups and non-engaged members.
• Interpret analytics and improve the performance of digital engagement tools.
• Maintain and oversee the data requirements of digital marketing databases, website memberships and other customer data involved in marketing and membership activity.
• Provide information relating to communication and marketing activities, and digital platforms for key reports and meetings as required by the Head of Marketing & Communications.
• Liaise with University staff and external companies on issues relating to marketing and communication.

• The principal roles and responsibilities will change from time to time and the post holder is required to undertake any additional duties as deemed appropriate.
• Staff must always adopt and endorse the companys strategy and values as well as all supporting policies, across all aspects of the role.
• Staff are required to have a Personal Development plan and to participate in training, meetings or conferences considered relevant to their job.
• Staff must carry out their duties with full regard to the rules policies and procedures and conditions of service contained in the staff handbook
• To abide by the companys policies and procedures
• To adhere to all health and safety legislation
• SUBU is committed to promoting, educating, and taking direct action on environmental sustainability. All SUBU employees are expected to integrate environmental sustainability values and action into their role where feasible.
• To undertake any other task that is deemed reasonable within your skill set.

SUBU