Job Description

Marketing Manager Job in Poole
We proud to be working with a commercial and thriving organisation in the Poole area who are recruiting a Marketing Manager for their team. This Marketing Manager role leads the product marketing and core trading activity across First Aid business units and products to meet and exceed ambitious commercial growth targets through proactive ownership, marketing management and development.
Salary and Benefits:

• A salary of 40,000 - 50,000 DOE per annum
• 33 days holiday (including bank holidays and Christmas closure), rising with service
• Hybrid working available after probation
• Free parking
• Ongoing training and development
• Statutory pension with Now: Pensions
• Annual wellbeing allowance (200 after 1 year)
• Bi-monthly prize draws (up to 500 prizes) after 1 year
• Regular team socials and annual company events
• Supportive and inclusive work culture with the opportunity to shape a growing business

Duties & Responsibilities

• Lead delivery of business unit plans to hit commercial/trading KPIs and targets as agreed with Group Trading Manager - with regular feedback on results of activity, monthly profit-and-loss reporting and detailed commercial analysis as required.
• Hands on leadership of wider trading resource for high quality delivery, management and optimisation of trading activity and programs across all customer touchpoints to grow sales and meet KPIs, including but not limited to:
• Manual email sends (customer and prospect)
• Automated emails
• Ecommerce Merchandising
• Landing Pages
• Online and offline merchandising developments
• Informational and institutional content
• Package inserts and other printed collateral
• Collaborate with Ecommerce Team to proactively utilise and leverage ecommerce functionality for stronger trading, such as CRO testing, on-site pop-up tools, customer insights, digital automation tools and navigation of significant online trading developments, such as generative AI search.
• Collaborate with Data & Analytics Team to strategically leverage prospect, house, and customer data to drive response, acquisition, retention, sales and profitability, finding new data sources as appropriate.
• Hands-on leadership of commercial strategy and activity - spending marketing budget effectively in line with trading strategy and commercial objectives.
• Proactively lead and constantly optimise day to day trading performance and administration for first aid business units, utilising wider resource as required.
• Contribute to the optimisation of all processes and workflows in trading, to deliver maximum added value in the quickest time, including use of AI where appropriate.
• Liaise with Product & Innovation Team, Supply Chain, and Group Buyer on continuous developments such as new product/website launches or alternative product sourcing initiatives, stock management and range architecture.
• Proactively contribute ideas for growth within the first aid SBUs and product areas.
• Liaise with business development to act on additional commercial opportunities as required.
• Deliver alternative advertising efforts with the CX team, including trade shows and PR.
• Proactively contributing to the improvement and development across day-to-day trading activity and processes to help drive commercial success, expediency, and efficiency.
• To undertake any other reasonable duties, as required by management.
• Management and coaching of Product Marketing Executive(s) within the First Aid team, as well as coaching of Marketing Executives within Marketing Services team, as appropriate.

Minimum Skills and Experience Required:

• Strong commercial drive and ability to act on new ideas to increase growth
• Ability to deliver product based direct marketing strategies
• Ability to undertake research and gather, and analyse data in order to inform decisions
• Ability to work at pace, under pressure to meet tight deadlines
• Excellent interpersonal skills and ability to foster strong working relationships, with positive hands-on leadership by example
• Ability to lead others in maximising value-added output and efficiency
• Attention to detail and high level of accuracy in delivering work
• High level of IT proficiency, including MS Office and other tools such as Business Objects and Power BI

This Marketing Manager job in Poole would suit someone who is a superb leader and who has a product marketing background.
If you are interested in this opportunity, click 'Apply Now' or give us a call and ask for Suzi. We'll talk you through the role and company in more detail and support you through the application process.