Job Description

About Us

Cove Attractions operates three of the UK's most immersive and historically rich tourist destinations: Shepton Mallet Prison, Shrewsbury Prison, and Peterhead Prison. As award-winning heritage attractions and leading venues for tourism, events, education, and film production, we push the boundaries of storytelling and guest engagement. We are now looking for a dynamic

Marketing Manager

to lead and execute multi-channel campaigns, drive measurable lead generation, and deliver strategic success across all locations.

The Role

As Marketing Manager, you will lead the delivery of high-impact, audience-focused marketing strategies that generate leads, increase footfall, and drive brand growth. Reporting to the Head of Marketing, you'll manage a small team, take ownership of campaign planning and performance, and collaborate across the business to deliver results.

Key Responsibilities

Strategic Campaign & Lead Gen Leadership

Work collaboratively with the Head of Marketing to shape the overall marketing strategy and translate it into deliverable campaign plans.
Translate marketing strategy into integrated B2B and B2C campaigns focused on conversion and qualified lead generation across all revenue streams (ticketing, education, corporate venue hire, events, paranormal).

Develop and optimise full-funnel campaigns across paid and organic channels to grow databases, generate inbound leads, and drive sales.

Own and improve lead generation pipelines for corporate, education, and private hire audiences.

Manage campaign priorities and timelines to keep everything on track and ensure projects are delivered smoothly across multiple deadlines.

Team Management & Workflow Oversight

Lead an agile marketing team, providing structure, guidance, and mentoring.

Oversee campaign calendars and project workflows to ensure timely delivery.

Foster a high-performance culture focused on creativity, accountability, and results.

Develop and implement clear planning and prioritisation systems to manage team output and campaign deadlines. Support the professional development of team members through structured feedback, mentoring, and learning opportunities.

Content, Channel & Platform Management

Oversee creation and delivery of content across digital, print, email, PR, and social channels.

Manage landing pages and user journeys to optimise lead capture and conversion.

Work with external agencies and developers to maintain and enhance WordPress websites.

Plan, launch, and monitor campaigns on Meta Ads, Google Ads and Mailchimp.

Analytics & Reporting

Own marketing reporting across campaigns, channels, and lead pipelines.

Analyse and report on key metrics (e.g. leads generated, cost per lead, conversion rate, ROI).

Translate data into insights that drive continuous improvement and performance optimisation.

Deliver clear reporting dashboards and performance summaries to senior management.

Collaboration & Communication

Act as the central point of contact between marketing, attraction teams, sales, and agencies.

Create clear, concise, creative and media briefs for internal and external production.

Align marketing activity with operational and sales goals for each attraction.

Skills & Experience

Essential

5 years' experience in a full-mix marketing role with lead generation responsibility

Proven track record of delivering qualified leads via paid/organic campaigns

Excellent data analysis and reporting skills using GA4,Meta Ads Manager, etc.

Hands-on experience with CRM/email platforms (e.g. Mailchimp, WordPress)

Strong understanding of conversion optimisation and user journey development

Confident team leader with the ability to manage priorities and motivate others

Familiar with project management tools (ASANA)

Desirable

Experience in heritage, tourism, attractions, or leisure sectors

Strong working knowledge of SEO, PPC, and digital content production

Familiar with Adobe Creative Suite or Canva

Ability to brief and manage agencies, freelancers, and external partners

Passion for customer storytelling and engagement.

This is a full time 37.5 hours per week, fully remote UK (with on-site presence when required), permanent role.

Reporting to the Head of Marketing, with a salary of 36,000 - 40,000 depending on experience. with a requirement of 5 years in a full marketing mix role with proven leadership and lead generation experience.

What Success Looks Like

Lead generation and campaign KPIs consistently met or exceeded

High-quality marketing output that aligns with brand, budget, and strategic priorities

The marketing team operates efficiently, creatively, and collaboratively

Stakeholders view the marketing team as a high-value growth function

Robust analytics and clear reporting support continual optimisation and senior decision-making

The team grows in capability, confidence, and pace under your leadership.

Apply Now!

If you're ready to take ownership of campaign planning and performance, and collaborate across Cove Attractions three most immersive and historically rich tourist destinations then apply to become a

Marketing Manager at Cove today!

Job Type: Full-time

Pay: 36,000.00-40,000.00 per year

Benefits:

Company pension Employee discount Work from home
Schedule:

Monday to Friday Weekend availability
Work Location: Remote

Application deadline: 23/06/2025
Reference ID: Marketing Manager - Cove Attractions