Drewton's Farm Shop and The Manor Rooms, South Cave, East Riding of Yorkshire HU15 2AG
About Us:
Drewton's Farm Shop is a vibrant and diverse business that includes a restaurant, butchery, delicatessen, and The Manor Rooms venue, which caters for weddings and events. We also run holiday cottages and offer a variety of unique experiences and events. We are looking for a dynamic and creative Marketing Manager to join our team and oversee all marketing campaigns across our entire business.
Key Responsibilities:
Develop and execute comprehensive marketing strategies for Drewton's Farm Shop, The Manor Rooms, and Holiday Cottages.
Create engaging content, including stories, TikTok videos, photography, brochures, newsletters, flyers, and other printed materials.
Work with our Events team to ensure all marketing materials are aligned with our brand.
Monitor and analyse marketing metrics, including views and engagement, to justify investments in promotional ads and ticket sales.
Represent the business in all marketing and PR activities, including awards entries and media opportunities.
Produce high-quality marketing materials using creative software packages.
Help to optimise holiday cottage bookings through effective marketing strategies.
Create print-ready artwork and plan social media content.
Develop and manage paid ads for targeted audiences and retargeting ads using pixels.
Keep the websites and social media forums up to date and manage email marketing campaigns, and loyalty schemes.
Conduct photography and videography using DSLR cameras and phones.
Monitor and evaluate the effectiveness of marketing materials.
Qualifications:
Proven experience in marketing, preferably within the hospitality or retail sectors.
Strong proficiency in Adobe Creative Cloud, including InDesign, Illustrator, Lightroom Classic, Premiere Pro, and After Effects.
Knowledge and experience in creating websites (coding knowledge not required), e-commerce shops, and SEO.
Experience with Facebook and Google ads.
Proficiency in photography and videography using DSLR cameras and phones.
Strong skills in social media management, including Instagram, Facebook, TikTok, and X.
Excellent communication and storytelling skills.
Strong analytical skills to monitor and report on marketing performance.
Creative mindset with the ability to develop innovative marketing campaigns.
What We Offer:
Competitive salary and benefits package.
Opportunity to work in a dynamic and creative environment.
Development and training opportunities.
A chance to make a significant impact on our business and community.
How to Apply:
Please send your CV, cover letter, and portfolio to info@drewtons.co.uk by 15 August