at Bramblecrest, you'll be the strategic architect and creative custodian of our brand. Responsible for leading compelling campaigns, driving multi-channel growth, championing brand excellence and mentoring an ambitious team - you'll share in the success you create, as part of our Employee Ownership Trust.
Location:
Stroud, Cotswolds
Salary:
40,000 - 50,000 DOE + EOT Profit Share
Hours:
9.00 am - 5.00 pm, Monday to Friday (37.5 hours per week)
Reporting to:
Head of Sales and Marketing
About Us
Bramblecrest is a leading outdoor furniture brand dedicated to combining innovative design, quality craftsmanship, and sustainable materials to create exceptional products for our customers. Our core focus is to enhance outdoor spaces with premium garden furniture and accessories. Based in the Cotswolds near Cirencester, we are a team of over 60 dedicated professionals.
Our Culture
As an Employee Ownership Trust (EOT), we believe in a collaborative culture and rewarding work environment, where people can be themselves and feel supported to reach their full potential. As employees, you are part of a trust holding the majority of the company's shares; this structure offers various benefits to employees.
We are committed to upholding our company values in everything we do. These principles guide our actions, decisions, and interactions. They influence every person we hire, every achievement we celebrate and every choice we make:
Doing the Right Thing the Right Way
Reputation
Being Driven and Successful
Teamwork
Role Overview
We are seeking a strategic
Marketing Manager
to oversee Bramblecrest's brand and communications. This role is responsible for defining and executing our marketing strategy, managing investment decisions, and driving multi-channel brand awareness.
As custodian of the brand, the successful applicant will ensure consistent application of guidelines and messaging across the business, reinforcing and developing Bramblecrest's market position and customer appeal.
Key Responsibilities:
Develop the Bramblecrest brand strategy and value proposition
Enhance brand awareness and preference via multi-channel marketing communications
Brand custodian, ensuring business-wide adherence to curated guidelines
Propose and manage value-add market and customer research projects
Identify and implement improvements to the Trade & Retail customer experience
Collaborate on the launch strategy for new products
Lead brand and product communications across media, PR & social
Create and coordinate effective, seasonally relevant campaigns
Manage trade marketing investments, including both in-store and online activities
Provide marketing input and support for shows, both Trade and Retail
Seek lucrative, on-brand partnerships that deliver a strong return-on-investment
Oversee brand & product content creation and design, including photo/video shoots
Manage all copywriting requirements, ensuring a consistent tone-of-voice
Regularly measure the effectiveness of marketing activities via data-driven analysis
Lead a small, ambitious team of marketers and external service providers
Manage and monitor the marketing budget, ensuring spend does not exceed budget
Be a key liaison between product, sales & customer service
Key Skills & Experience
5+ years in marketing, with people management experience
Design software expertise desirable
Outdoor living / lifestyle brand background preferable
Proactive, organised & diligent
Ability to prioritise, especially in busy periods
Strong communicator and relationship builder
Commercial awareness and return-on-investment focused
Personal Attributes
Energetic, proactive, calm under pressure
Strong team-worker with the ability to thrive in a small, closely-knit, and dedicated team
Confident, stands up for opinions and respectfully pushes back when suitable
Flexibility, being prepared to work longer hours when required to accommodate seasonal peaks
Self-motivated and with the ability to work unsupervised
Benefits
Employee Ownership Trust (EOT) Profit Share
Holiday entitlement: 25 working days, plus statutory holidays
Increased annual leave with length of service
Learning and development opportunities
Company social events
Nest Pension contributions
Free on-site parking
Employee product discount
IT equipment: mobile, tablet, personal computer
Career progression with support and training
Job Type: Full-time
Pay: 40,000.00-50,000.00 per year
Benefits:
Additional leave
Company events
Company pension
Cycle to work scheme
Free parking
On-site parking
Profit sharing
Sick pay
Experience:
People Management: 2 years (required)
Marketing : 5 years (required)
Work Location: In person
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