Job Description

Job Title

:

Marketing Manager

Location: South Marston Industrial Estate SN3 - Occasional Site Visits

Hours: 40 Hours per week ( Monday to Friday 9am - 5pm)

Salary 40,000 - 45,000k per annum based on experience

Job Summary: Coate Water care has been operating care homes since 1995, specialising in providing personalised care for people who are living with dementia. As the Marketing Manager, you will be responsible for oversight of and leading the Sales and Marketing function within Coate Water Care, ensuring our sales and marketing processes support the overall commercial performance of the business, continuously aligns with sector and customer requirements and supports services to achieve agreed performance levels. This role reports directly to the CEO.

Key Responsibilities

:

Develop and implement sales and marketing strategies. Liaise directly both remotely and in person with our Regional Team, and our Home Managers regarding the marketing of their Homes, optimising opportunities to maximise enquiries, show-rounds and admissions into our Homes. This will require the Marketing Manager leading and supporting marketing activities across Homes, Regions and across the company. Identify new sales and marketing opportunities. Manage and monitor sales and marketing budgets in conjunction with the Finance Director and senior Operational Managers. Develop and maintain relationships with clients and stakeholders and business partners. Monitor sales and marketing activities in services, supporting improvements and consistent high-quality approaches to enquiry management, show-rounds and conversion strategies. Undertake competitor market analysis to establish service levels, fee rates, and sales pipelines. Travel to all our Homes will be a regular and consistent requirement.

Strategic & Digital Marketing

Oversee digital, social media, and event marketing across 9 care homes Manage job advertising and recruitment marketing Optimise online profiles and web content for SEO impact Monitor and analyse PPC performance and advertising analytics Present insights and recommendations from monthly campaign reviews Maintain accurate CRM entries and manage marketing platforms

Creative Production & Brand Materials

Design print and digital assets: flyers, brochures, signage, welcome packs, social posts Edit and produce advertorials and narrative content for web and publications Plan and execute photo/video shoots involving residents and staff Uphold brand guidelines across all homes, campaigns, and consultants

Team Liaison & Community Engagement

Collaborate closely with care home managers to tailor strategies to each site Organise and support events, competitions, fundraising and award submissions Coordinate internal communications: newsletters, updates, initiative launches Maintain consistent communication with senior operations teams

Operational Oversight

Manage marketing budgets and purchase orders collaborating with SMT Track and analyse sales reports to optimise impact Apply GDPR compliance principles to all communications and data handling
S

kills & Experience

Proven experience in marketing, graphic design, and campaign delivery Competent in Creative Suite's, Canva, CMS platforms, and basic web editing SEO and PPC knowledge, including Google Analytics, Meta Ads Manager, etc. Exceptional English writing skills and confident communication style Ability to work independently, multitask, and respond dynamically across locations Comfortable arranging & attending events and shadowing home teams to capture local engagement.

Qualifications

:

Strong leadership skills, with the ability to inspire and motivate a team Excellent communication and interpersonal skills, with the ability to build relationships at all levels of the organization Ability to work in a fast-paced, dynamic environment and manage multiple priorities simultaneously Extensive experience of large sales and marketing campaigns with targeted outcomes Experience of formulating sales and marketing strategies, bespoke and tailored to specific sectors Skilled in the development of and use of, sophisticated CRM systems and associated reporting. Experience of colleague and customer satisfaction surveys associated data and reporting. Experience of developing service/product offering to ensure such evolve to meet the changing needs of customers, service requirements and wider market demands.

NOTE

This list is not exhaustive and will be subject to review, additional reasonable duties may be added via a consultation process as and when the needs of the business require.

Job Types: Full-time, Permanent

Pay: 40,000.00-45,000.00 per year

Benefits:

Company pension On-site parking
Work Location: In person

Reference ID: Marketing Coate Water Care