Job Description

Vinarchy. Redefining Wine.Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.About the roleThe Marketing Manager will be responsible for developing and executing marketing strategies that increase brand awareness, drive sales, and elevate the consumer experience for our wine brands. You will work closely with the marketing team, sales, and external agencies to develop and implement campaigns, manage brand communications, and enhance our presence across key markets. This role requires creativity, strategic thinking, and excellent project management skills.Key responsibilities include:

• Marketing Strategy & Campaigns: Develop and implement comprehensive marketing strategies that drive brand growth, engagement, and sales. Plan and execute integrated marketing campaigns, from concept to completion, across multiple channels including digital, social, events, and retail.
• Brand Management & Positioning: Oversee the strategic direction and management of key brands, ensuring consistency across all marketing touchpoints and a clear, compelling brand identity. Develop brand positioning and messaging that resonate with target consumers and differentiate our wines in a competitive market.
• NPD: Develop NPD across the brand portfolio to drive future brand growth and ensure relevance in market
• Integrated Campaign Development: Lead the creation, planning, and execution of integrated marketing campaigns across multiple channels (ATL. digital, social, events, PR, retail, etc.). Ensure campaigns are impactful, measurable, and contribute to overall brand growth and visibility.
• Digital Marketing: Manage and optimise digital marketing activities, including paid media campaigns, content creation, social media management, and email marketing. Ensure alignment of digital strategies with overall marketing objectives.
• Market & Consumer Insights: Use consumer insights, market research, and competitor analysis to guide marketing decisions, identify new opportunities, and adapt strategies to changing market conditions. Regularly report on market trends and provide actionable recommendations to senior leadership.
• Team Leadership & Development: Lead, mentor, and develop a team of marketing professionals, ensuring they are empowered to execute high-quality campaigns and drive innovation within the business. Foster a culture of creativity, collaboration, and continuous improvement.
• Campaign Performance: Track, analyse, and report on the performance of marketing campaigns. Use KPIs and metrics to evaluate success and make data-driven recommendations for improvements.
• Budget Management: Manage the marketing budget effectively, ensuring all activities are within financial constraints. Allocate resources efficiently and track ROI on campaigns.
• Cross-Functional Collaboration: Work closely with the sales, customer marketing, and product teams to ensure alignment of marketing strategies with business goals. Coordinate with external agencies, designers, and other partners to execute campaigns.

Other Key Requirements

• Some business travel may be required from time to time
• Occasional out of hours work may be required

What youxe2x80x99ll bring:

• Experience: Minimum of 5-7 years of experience in marketing, preferably within the FMCG, beverage, or wine industry. Experience managing integrated marketing campaigns across digital and traditional channels is essential.
• Leadership Skills: Strong leadership experience with the ability to motivate and develop a team, drive performance, and create a collaborative work environment. Experience leading cross-functional teams is essential.
• Strategic & Creative Thinking: A blend of creative flair and strategic thinking, with the ability to innovate while aligning with business goals. A track record of developing and executing marketing strategies that have delivered measurable results.
• Digital Marketing Expertise: In-depth knowledge of digital marketing channels and tools, including social media, content marketing, SEO, and paid media. Experience with digital performance tracking and optimisation.
• Brand Management and NPD: Solid experience in brand management and positioning, with the ability to enhance and differentiate brands within a competitive industry. A clear understanding of consumer behaviour and how to influence purchasing decisions.
• Analytical Skills: Strong ability to analyse data and market insights to inform decisions. Proficiency in tools like Google Analytics, social media analytics, and market research reports.
• Budget Management: Extensive experience in managing marketing budgets, allocating resources effectively, and delivering ROI on marketing investments.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present to senior management and key stakeholders. Ability to develop engaging content and deliver compelling brand stories

What We OfferVinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.We offer a competitive rewards package and the opportunity to work with a world-class team. Youxe2x80x99ll also have access to:

• Wine allowance and access to unique wine specials
• Flexible working (Up to 2-3 days working from home)
• Paid Parental Leave
• Start your weekend early with our Fast Friday finishes!
• Loyalty Leave
• Accolade Wines Anniversary day off
• Go Beyond Day - making a different in your local community
• Access to an extensive online learning library
• Employee Assistance Program
• Various exclusive employee discounts

Ready to redefine your future? APPLY TODAY!At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability. #LI-DNI

Accolade Wines