Job Description

Ref#:

W167605

Department:

Marketing

City:

London

State/Province:

London

Location:

United Kingdom

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.




At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

This is a Part Time (30hours), Fixed Term position working within a multi-functional team in the London Office, the successful candidate will play a key role in helping Ralph Lauren to grow visibility in the Germany Digital Pure-Players landscape and Nordic regions through its top core wholesale partners across brick & clicks, brick & mortar and pure players.





The ideal candidate will support the strategic development of marketing campaigns and the optimization of e-commerce experience, being the partners' main contact and therefore leading conversations externally and internally.





Operating in such a highly competitive environment, the successful candidate will strive to make the marketing activities meet the expectations of Ralph Lauren customers and clients who expect the best consumer experience online and offline and the most elevated brand presentation.

Essential Duties & Responsibilities

Lead regional marketing strategies for Germany Pure Players & Nordic markets

? Lead and shape comprehensive marketing strategies across Germany Pure Players & Nordic markets, driving strategic vision and business growth initiatives

? Spearhead strategic partnerships with Key Wholesale accounts (Zalando, About You, Boozt, Magasin du Nord, Care of Carl), orchestrating integrated marketing solutions across digital and omnichannel platforms

? Direct strategic planning and budget allocation for marketing initiatives, ensuring alignment with global priorities while maximizing regional market opportunities and ROI

? Oversee significant marketing investments and programs, leveraging data analytics to drive performance optimization, qualitative customer growth and strategic decision-making across markets

Ensure consistent brand elevation and digital excellence

? Lead brand elevation initiatives and establish digital excellence standards across wholesale partner platforms, ensuring premium brand positioning and customer experience

? Serve as strategic digital marketing advisor to key stakeholders, fostering innovation and digital transformation while mentoring teams to elevate digital capabilities

? Manage and optimize digital presence across wholesale partner platforms through strategic content governance, regular performance audits, and implementation of enhancement initiatives to maximize brand impact and commercial success

Act as wholesale marketing digital expert and ambassador for the German & Nordic regions

? Lead as the strategic wholesale marketing digital expert for the German & Nordic regions, directing digital initiatives and market development strategies

? Orchestrate cross-functional partnerships with key stakeholders (MarCom, Sales, Buying Planning), leveraging market intelligence and industry insights to drive digital transformation and innovation across territories

? Build and manage strategic multi-regional relationships, fostering team collaboration and alignment to deliver cohesive omnichannel strategies that strengthen market presence and drive business growth

Lead a team of 2 talents

(1 associate and 1 intern) while fostering cross-functional collaboration to ensure operational excellence and seamless execution of strategic initiatives

Experience, Skills, and Knowledge

Proven history in marketing roles within luxury/premium fashion, with proven track record within eCommerce and / or omnichannel environment Strong knowledge in digital marketing, planning and project management, with proven expertise in developing innovative campaigns and driving measurable commercial results required Strong analytical skills with ability to leverage data insights for marketing optimisation and ROI evaluation Understanding of the Region Germany Digital Landscape, consumer behaviour & competitive environment. Strong interpersonal skills needed with ability to influence and collaborate across multiple teams Proven ability to drive brand elevation initiatives in a matrix organisation Strong presentation and communication skills with ability to articulate creative vision * luxury/premium fashion industry is highly recommended