Job Description

Department: Mobile for Development (M4D)

Team: Mobile Money

Location: London with hybrid working

Position type: Fixed-term contract until 31st March 2026, with potential to extend
What the hiring manager says

"By joining the GSMA's Mobile Money team, you'll play a pivotal role in advancing digital financial inclusion across developing markets. This role is designed to amplify the reach and impact of our market-leading research, transforming complex financial insights into engaging, accessible narratives that spark action. From creating compelling social media content to organising high-impact online and in-person events, you'll help position the GSMA as a global thought leader in mobile money. Your work will directly drive innovation in financial services for underserved communities worldwide.

In return, you'll become part of a dynamic, collaborative, and purpose-driven team at the forefront of financial inclusion and mobile technology. This is your opportunity to unleash your creativity, expand your marketing expertise, and make a tangible difference on some of the most pressing global development challenges. You'll collaborate with passionate colleagues and industry leaders, expand your network across the mobile ecosystem, and help deliver initiatives that empower millions with access to digital financial services. If you're seeking a role where your ideas and skills will have real impact, this is your chance to shape the story of one of the most exciting innovations in emerging markets."

Joyce Kong, Marketing Manager, Mobile Money

About the Team
We're a team of three led by the Marketing Manager, Mobile Money with two talented marketing specialists working together for Mobile Money programme which is part of M4D marketing team. You will be uopported to bring fresh ideas, grow your skills, and lead work that makes a real impact. This is an exciting chance to join a purpose-driven team where your contributions will truly matter.
About the Role
We are looking for a creative, confident, and highly organised Marketing Specialist to join our M4D marketing team. In this role, you'll spend most of your time supporting the Mobile Money programme, while also contributing to other M4D projects as needed. Reporting to the Marketing Manager, you'll play a key part in ensuring our research, insights and initiatives reach the right audiences and drive meaningful engagement across the industry.
As Marketing Specialist, you'll have the opportunity to bring our content to life by proofreading, editing and publishing resources on the M4D website using WordPress. You'll craft engaging social media copy, design visual assets, and build and send email newsletters and event invitations using Salesforce Marketing Cloud. You'll also contribute to the creation and maintenance of external-facing materials such as reports, videos, presentations, infographics and web content, ensuring they reflect our brand and resonate with our audiences.
You'll work closely with external suppliers including video agencies, copyeditors, translators and designers, managing relationships and delivering projects on time and to a high standard. Monitoring engagement metrics and reporting on the performance of campaigns across channels will be a key measure of success, helping the team refine its approach and grow its impact. You'll also support the marketing and operational aspects of events and webinars, update internal and external presentation materials with the latest figures and branding, and manage purchase orders and invoices efficiently with the Operations team.
In your first year, you'll be expected to take ownership of key marketing activities, deliver high-quality and timely content, and contribute fresh ideas to strengthen the Mobile Money programme's thought leadership and visibility.
You'll be part of a small, dynamic team working at the heart of digital financial inclusion, helping to promote innovations that empower millions of people in developing markets. This is an exciting opportunity to grow your skills in a fast-paced, purpose-driven environment and make a meaningful contribution to a global mission.

About You
To excel in this role, you'll need to be a confident communicator with the ability to craft clear, engaging content that resonates across different audiences and channels. Your strong organisational skills will allow you to manage multiple projects with competing deadlines, ensuring high-quality work is delivered on time. You'll bring a creative and analytical mindset, enabling you to design campaigns that inspire action while tracking and optimising performance across email, web and social media platforms.
You'll use tools like Salesforce Marketing Cloud or equivalent systems to build and deliver email campaigns, and you'll publish engaging content on platforms such as LinkedIn and Instagram to grow our reach and influence. Experience with content management systems like WordPress and a good understanding of marketing best practices for digital channels will help you hit the ground running. Knowledge of Google Analytics or similar tools will enable you to monitor engagement and identify opportunities to improve.
This role also offers the chance to broaden your skills - whether by experimenting with new campaign formats, enhancing your design abilities using tools such as Canva or Adobe Photoshop, or collaborating with agencies to produce impactful video and visual content. You'll be encouraged to bring fresh ideas, learn on the job, and grow your expertise in a supportive, fast-paced environment where your contributions will make a real difference.

Contract type
Fixed Term Contract (Fixed Term)
Worker type
Employee
What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture - they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we're always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other's successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we're at our best - we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren't at our best and the pressure is on - we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.