Job Description

Global Operations



Marketing Strategy Specialist Graduate (TikTok Shop) - 2026 Start (BS/MS)



Location

:



London



Employment Type

:



Regular



Job Code

:



A125229



Responsibilities



About the Team

The mission of the EU Shopping Center Operation team is to increase the awareness of Shop tab campaigns and developing marketing strategies, for user engagement and experience enhancement purposes.



We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok.



Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.



Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:

1. Participate in marketing strategy formulation and execution: Assist in developing and implementing marketing plans for the UK and European TikTok Shop, including daily promotions, seasonal campaigns, and themed marketing initiatives, Continuously optimize campaign strategies based on market trends and user feedback to improve user engagement and conversion rates;

2. Marketing campaign planning and execution support:

Assist in planning and tracking key marketing projects to ensure timely and high-quality delivery, support the collection, coordination, and execution of materials related to marketing campaigns;

3. Data analysis and review:

Track and analyze marketing campaign performance, summarize highlights and improvement areas, and produce review reports;

4. Cross-team communication and collaboration:

Work closely with operations, merchant management, creator/affiliate, and design teams to ensure successful implementation of marketing initiatives;

5. Market and user insights:

Monitor local market trends, user behavior patterns, and competitor activities to provide references for the team. Learn to approach and solve problems from a brand perspective, building a solid marketing mindset;

6. Personal growth and capability development:

Under the guidance of mentors, gradually improve skills in marketing planning, project execution, and data analysis;

7. Build a solid understanding of cross-border e-commerce operations and accumulate hands-on experience to prepare for independently managing projects in the future.



Qualifications

Minimum Qualifications:

1. Bachelor's degree or above, preferably in Marketing, E-commerce, Advertising, Media, Statistics, Business Analytics, or related fields;

2. Strong logical thinking and data analysis skills, able to generate insights and recommendations from data. Excellent communication and collaboration skills, with the ability to work effectively across functions and cultures;

3. A good sense of market trends and user insights, with interest in brand, content, and user experience. Basic knowledge of data analysis tools (e.g., SQL, Tableau).

Preferred Qualifications:

1. Quick learner with the ability to master new knowledge and tools efficiently;

2. Results-oriented, with strong execution skills and the ability to perform well in a fast-paced environment;

3. Passionate about cross-border e-commerce and overseas markets, and motivated to develop a long-term career on a global platform.



Job Information



About TikTok



TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



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Why Join Us



Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.



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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.



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Diversity & Inclusion



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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.