Overview:
Haymarket Automotive comprises Autocar, What Car?, Classic & Sports Car and CAT - four brilliant brands that are world-famous for informing and entertaining car buyers, sellers and owners and which share the goal of leading in their chosen marketplaces.
Our reputation is built on quality journalism, slick marketing, product innovation and dogged and skilled sales craft, all in support of digital and print products that lead the market. No other automotive brand interacts with consumers and the car industry so comprehensively or is as well respected by its audience.
Whatever we do, we aim to be the best - and that starts with our teams and the way we place them at the heart of everything we do.
Responsibilities:
We are looking for a talented research professional with analytical and project management experience to support the branded content and insight team at Haymarket Automotive Studio. You will be working hand in hand with digital analysts to bring together quantitative and qualitative data to derive campaign and consumer insights for the business.
Working on market-leading titles in the automotive space, you will leverage your expertise to manage strategically important projects employing multiple research methodologies ranging from traditional online surveys, customer interviews and digital ethnography.
Your role will be principally focused on supporting the commercial team in delivering research and insight for our key clients, namely;
Running campaign effectiveness studies
Performing interviews
Defining survey questions
Managing third-party agencies and tools
Conducting tracking studies
Leading the use of existing research tools (eg TGI)
Producing bespoke proposals for clients
You will also from time to time be called upon to provide research advice and support for the wider automotive business.
Skills / Experience / Knowledge / Minimum Criteria:
Proven experience of creating research strategies/approaches
Expertise in understanding data and interpreting it in real life business situations
Knowledge of research methods, utilisation and provision
Ability to remain calm and deliver under pressure
High level of attention to detail and thoroughness
Confident, motivated and a strong communicator
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post.
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