Job Description

Are you a driven sales professional with a passion for winning new business? Do you thrive in a fast-paced B2B environment and have a proven track record of success? SWR is looking for a proactive

New Business Technical Sales Executive

to join our growing team and lead the charge in expanding our

bespoke Wire Rope solutions

.

This is a pure

new business hunting

role--perfect for a self-starter who thrives on identifying and converting fresh opportunities. As our

New Business Technical Sales Executive

, your primary focus will be to

proactively seek out and win new clients

for our bespoke wire rope solutions. You'll be responsible for building your own pipeline, opening doors, and driving the full sales cycle from cold outreach to close.

We're looking for someone who's not afraid to pick up the phone, knock on doors, and get creative in finding new ways to reach decision-makers. If you love the thrill of turning a cold lead into a long-term customer, this is your chance to make a real impact in a growing, people-first business.

Key Responsibilities

Outbound Prospecting & Lead Generation

Identify and research potential new clients across target industries and regions Execute outbound outreach strategies including cold calling, email campaigns, LinkedIn engagement, and networking Build and manage a strong pipeline of qualified leads through proactive prospecting Book and attend discovery meetings with decision-makers to understand their needs and introduce SWR's wire rope solutions

Sales Execution & Deal Closing

Own the full sales cycle from initial contact to close, with a focus on new business acquisition Deliver compelling presentations and proposals tailored to each prospect's technical requirements Negotiate pricing, terms, and contracts to secure profitable new accounts Consistently meet or exceed monthly and quarterly new business targets

Collaboration & Handover

Work closely with internal teams to ensure smooth onboarding and project delivery for new clients Provide detailed handovers to account managers to support long-term client success

Market Awareness & Feedback

Stay informed on industry trends, competitor activity, and emerging opportunities Share insights from the field to help shape product development and marketing strategies

What we're looking for:

Proven Experience

: 3+ years in outbound B2B sales, ideally in a technical or engineering environment

Wire Rope Knowledge

: Experience in wire rope sales is highly desirable

Sales Hunter

: You're energised by prospecting, cold outreach, and closing new business

Strong Communicator

: Able to engage and influence stakeholders at all levels

Confident Negotiator

: Skilled in handling objections and securing profitable deals

Organised & Target-Driven

: You manage your pipeline effectively and are motivated by hitting and exceeding goals

Tech-Savvy

: Comfortable using CRM systems and digital tools to manage outreach and reporting

..... and just as importantly, we look for these Personal Qualities:

Proactive & Self-Motivated

: You take initiative and don't wait to be told what to do

Resilient & Tenacious

: You bounce back from setbacks and keep pushing forward

Adaptable

: Willing to go beyond the day job and support the wider team when needed

Detail-Oriented

: You take pride in delivering high-quality proposals and communications

Team-Oriented

: You understand the value of collaboration and contribute positively to team culture

About SWR

We're more than just a wire rope company. At SWR, we go beyond for our customers, colleagues, and community. With a team of 45 across four divisions--Home & Outdoor, Wire Rope, Garage Door Spares, and Balustrade--we're proud to be an

Investors in People Gold

accredited business. We believe in putting people before profit and delivering beyond expectations, every time.

What's on offer?

60k OTE

, with

uncapped commission

37.5-hour work week 25 days annual leave, plus bank holidays Long service rewards (extra holiday every 5 years) Free on-site parking Auto-enrolment pension Free Employee Assistance Programme Career progression opportunities Regular social events Eye care vouchers (Specsavers) Cycle to work scheme
Job Type: Full-time

Pay: Up to 60,000.00 per year

Benefits:

Company events Company pension Cycle to work scheme Free flu jabs Free parking Health & wellbeing programme On-site parking Profit sharing
Application question(s):

Are you located within a 30-minute commute to our Hemel Hempstead Offices?
Experience:

Outbound sales: 3 years (required)
Work authorisation:

United Kingdom (required)
Work Location: In person