Job Description

Company Description/ Business Unit

Location: London (hybrid working 3 office days per week)

Employment Type: 9-12-month fixed term contract

Think the AA is just about roadside assistance? Think again.



For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a

Paid Channel Acquisition & Content Lead

means you'll play a crucial role in our success and be part of this exciting motoring journey.



Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.



#LI-Hybrid

This is the job

Are you a performance-driven marketer with a passion for growth, innovation, and fast-paced environments? We're looking for a

Paid Channel Acquisition & Content Lead

to join our transformation team on a high-impact secondment. This is a unique opportunity to shape the future of a new mobile vehicle servicing proposition during its critical early investment phase.



You'll lead the charge on customer acquisition and brand engagement through all paid and external marketing channels. From PPC and paid social to SEO and local events, you'll be responsible for building awareness, driving conversions, and optimising performance across the board.

Please note, this is a 9-12-month fixed term contract.

What will I be doing?

Developing and executing paid media campaigns across Google Ads, Meta, display networks, and more. Managing SEO and SEM strategies to boost visibility and organic growth. Collaborating with creative teams and agencies to deliver compelling, on-brand content. Planning and supporting local events to drive regional engagement. Continuously testing and optimising campaigns to improve CAC, CTR, and conversion rates. Reporting on performance and providing actionable insights to inform strategy. Ensuring all activity aligns with brand, legal, and regulatory standards.

What do I need?

Proven expertise in performance marketing

across paid media (PPC, social, display) and SEO/SEM, with a strong grasp of campaign analytics and optimisation.

Track record in fast-paced, growth-stage or start-up environments

, ideally within investment-backed initiatives or test-and-learn models.

Experienced in managing external agencies

(media, content, PR, social, events) to deliver integrated, high-performing campaigns.

Proficient in digital advertising platforms and tools

, including Google Ads, Meta, A/B testing, conversion tracking, and attribution modelling.

Skilled in planning and executing local events and communications

to drive regional engagement and brand visibility.

Collaborative, data-driven, and proactive

, with the ability to balance creative thinking and analytical rigour while thriving in ambiguity and fast decision-making.

Additional information

We're always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you'll have access to a range of benefits including:


25 days annual leave plus bank holidays + holiday buying scheme Worksave pension scheme with up to 7% employer contribution Free AA breakdown membership from Day 1 plus 50% discount for family and friends Discounts on AA products including car and home insurance Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more Company funded life assurance Diverse learning and development opportunities to support you to progress in your career Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!



We're an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.



#LI-HH