Job Description

The British Ironwork Centre is now looking for a creative and driven

Paid Marketing Specialist

to join our thriving team! This individual should have a strong understanding of paid social campaigns, platform-specific advertising tools, and content strategy to help elevate our brand presence and drive engagement across all channels.

Primary responsibilities include:

Planning, launching, and managing paid social media campaigns across platforms including Facebook, Instagram and TikTok. Creating and optimising engaging content, ad copy, and creatives that align with brand goals and drive audience engagement. Analysing campaign performance using key metrics (CTR, CPC, CPM, engagement rate) and adjusting strategies accordingly. Conducting A/B testing on ad formats, targeting options, and creatives to improve performance. Collaborating with internal teams to develop cohesive campaign strategies and promotional calendars. Managing advertising budgets across platforms, ensuring cost-effective performance and ROI. Keeping up-to-date with trends in social media, platform updates, and algorithm changes. Monitoring competitors and reporting on industry trends and campaign results. Engaging with followers and responding to comments/messages where necessary to maintain community relationships.

We'd love to meet someone who:

Has proven experience running paid campaigns on Facebook & Instagram, TikTok, and other social platforms. Is familiar with Meta Ads Manager and other advertising tools. Has a good understanding of social media analytics and audience insights. Is results-driven, data-focused, and able to make informed decisions based on campaign data. Is creative and proactive in proposing new campaign ideas and content formats. Can manage multiple campaigns simultaneously in a fast-paced environment. Has a keen interest in social trends, emerging platforms, and digital innovation.

Benefits:

Discounted or free food and drinks Employee discount Free on-site parking Store discount
Job Types: Full-time, Permanent

Pay: 27,000.00-30,000.00 per year

Benefits:

Company events Discounted or free food On-site parking
Work Location: In person