Job Description

Paid Media and Content Executive

We're looking for a Paid Content and Media Executive to join the marketing team at Young's. Working across both the Digital team and the Content team, you will help drive sales (table and hotel room bookings), engagement and acquisition through effective paid advertising and digital content. This is a split role, spending 3 days per week working on ads and 2 days out creating content. We are looking for someone self-motivated, confident to share new ideas, able to work to deadlines and juggle projects whilst working in a fun and creative environment.

Paid Advertising:

Deliver paid media campaigns across all social channels including Meta, Tiktok and YouTube and support with delivery of PPC campaigns on Google Own paid social campaigns end-to-end including setup, targeting, optimisation and reporting Analyse and report on campaign performance to key stakeholders, sharing actionable insights covering successes and areas for improvement With the guidance of line manager, manage central and localised ad budgets to ensure campaign spend is effective, weighted appropriately and aligns to overall budget Create compelling ad assets and copy that lead to continued engagement and conversion Work with website manager to ensure campaigns lead customers to effective landing pages and convert into sales. Identify learnings from previous campaigns and use them to improve effectiveness of future campaigns Drive innovation of paid media activity to ensure market-leading activity remains fresh and relevant and maximises ROI Stay ahead of industry trends, platform updates, features and strategy recommendations to ensure we remain innovative and competitive Work with wider marketing team to align paid media strategies with overall marketing goal Support and upskill local marketing co-ordinators on best practice to run advertising to drive sales for local pub events and sales initiatives

Content Creation

Create compelling video, photo, blog and multimedia content that amplifies our communications strategy, ignites engagement, and supports in building a bold, industry-leading brand voice Collaborate across departments to bring our core content pillars to life--whether it's showcasing seasonal food and drink, highlighting our Pubs with Rooms, celebrating calendar moments, unveiling refurbishments, or telling the stories of our people and culture. Stay ahead of the curve by testing and adopting emerging digital trends--particularly in short-form storytelling on platforms like TikTok and Instagram Reels--to futureproof our brand presence. Drive social sales by inspiring our pub teams through ASMC coaching and hands-on training at a local level. Delivering impactful bi-monthly social media training sessions, elevating digital confidence and creativity across the wider team.

Skills Required

2 years experience with social content and advertising Full and demonstrable understanding of Meta Ads Manager Excellent spelling and grammar with great attention to detail Good with data and reporting Good time management skills Self-motivated and able to work to deadlines

Benefits:

Private Health Insurance Enhanced Company Pension Scheme Life Assurance Scheme 20% discount in all Young's pubs and hotels Access to our Share Save Scheme Access to our Career Pathway and Training and Development Courses
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