Job Description

The Opportunity:

We're seeking a creative and strategic marketer to join our team as a B2B Content and Social Media Specialist. This is a fantastic role where you'll work across a portfolio of three B2B brands within CTS Group and own our content and social media presence.

We need a natural storyteller, someone who genuinely enjoys delving into technical topics and transforming them into compelling content that has a real impact on the business.

If you are a multi-talented marketer who is passionate about content creation and has a strong background in B2B social media, we want to hear from you.

Core Responsibilities:Content & SEO Strategy:

You'll dive deep into keyword research to build and guide our content plan, making sure we're reaching the right people at the right time. You will develop and manage a content calendar that's in sync with our product launches, marketing campaigns, and SEO goals. Your writing will bring our B2B brands and technical products to life through engaging, SEO-friendly content for product pages, blog articles, and our websites. We encourage you to explore and use generative AI tools to spark ideas and help with your creative process and content creation.

Social Media Content Management & Strategy:

Working closely with the Group Head of Marketing, you'll help to shape and run social media strategies for our 3 B2B brands with a focus on LinkedIn (some Facebook). You'll be in charge of the day-to-day running of our social media channels, creating and sharing a steady stream of interesting and educational content. You'll keep your finger on the pulse of the latest social media trends, algorithm changes, and what our competitors are up to, helping us stay one step ahead. You'll be our go-to for creating social content, using your design (Canva, Adobe Creative Suite), photography, videography and video editing skills to bring technical products to life. You will manage our social media channels by engaging with customers, partners, and other brands to build meaningful relationships and encourage brand advocacy.

Website & CMS Management:

You'll be responsible for keeping all our brand websites fresh and up-to-date using our CMS (Craft and Magento experience is a bonus). This includes making sure all our content is accurate, from product details and pricing to images and technical datasheets.

Analysis & Reporting:

You'll monitor our keyword rankings with SEO tools, spotting opportunities to make our content even better. You'll analyse how our content and social media are performing, creating clear reports with actionable insights to help us improve.

What You'll Bring (Candidate Profile):

You have experience in social media, digital marketing or content creation role, ideally within a B2B company. You will have experience in helping to define, create, and execute successful social media strategies that deliver tangible results, especially on LinkedIn for B2B audiences. You're a brilliant writer and editor with a sharp eye for detail and an excellent command of English. You're comfortable using SEO tools (like Mangools, SEMrush, Ahrefs), Google Analytics, and have worked with CMS platforms (we use Craft and Magento). You are a creative thinker with a passion for storytelling and finding innovative ways to talk about technical subjects. You'll have hands-on creative skills and are proficient with design tools like Canva and the Adobe Creative Suite, as well as photography, videography, and video editing. You have a data-driven approach and are confident using analytics tools to make decisions and show the value of your work. You're naturally curious and make a point of staying on top of the latest trends and tech in social media and digital marketing. You're great at managing multiple projects at once, and you can prioritise your work in a busy environment. You take pride in your work and have a sense of ownership. You'll have B2B experience in either an agency or client-side.

Why join us?

This is a great opportunity to take real ownership of the content and social media for a group of growing B2B brands. You'll have the freedom to make a measurable impact while working in a supportive and forward-thinking team. If you're ready to take the next step in your career and shape the digital voice of our brands, we encourage you to apply.

Job Types: Full-time, Permanent

Pay: Up to 30,000.00 per year

Benefits:

Company pension On-site parking Work from home
Schedule:

Monday to Friday
Experience:

of client-side or agency: 2 years (required)
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Sutton Coldfield B76 1AH

Reference ID: Social Media and Content Executive 07/2025