Job Description

Role Overview:
Paid Media Manager
Reports to: Head of Digital
Contract: 12-month Maternity cover, Full time (35 hours, Monday-Friday)
Location: Burntwood, Staffordshire (hybrid working, with travel to sites/events across the UK as required)
Salary: Up to 38,000 DOE
About the Paid Media Manager Role
We're seeking an experienced Paid Media Manager to join Busy Bees on a 12-month maternity cover contract. This role is a fantastic opportunity to lead our paid media and performance marketing strategy across PPC, paid social, display, and other digital channels.
Reporting into the Head of Digital, you'll be responsible for delivering high-performing lead generation campaigns, managing budgets, and optimising ROI. You'll collaborate with our Brand, PR, and SEO teams as well as external agencies to ensure campaigns deliver results and support our ambitious growth targets.
About Busy Bees
Founded in 1983, Busy Bees is the UK's largest childcare provider and the fourth largest in the world. With almost 1,000 centres across 10 countries, we are a trusted leader in early years care and education.
What's in it for you?

• Hybrid working
• Access to our Benefits and Wellbeing platform
• Childcare discount up to 35%
• Enhanced holiday allowance, including your birthday off
• Career development opportunities within a global organisation

Role Responsibilities:
Key Responsibilities

• Develop and implement the paid media acquisition strategy across PPC, paid social, display, and other digital channels.
• Drive lead generation activity at national and local level to achieve enquiry and visit targets.
• Plan, forecast, and optimise paid media budgets, ensuring maximum ROI.
• Build intelligent media plans and manage performance with agencies and partners.
• Report on channel performance with actionable insights, identifying trends, risks, and opportunities.
• Work with the Brand & PR team to align paid campaigns with brand marketing activity.
• Partner with the SEO Executive on localised campaigns to support low-demand centres.
• Monitor and improve performance across Google Ads, Meta Ads, and other paid platforms.
• Stay ahead of digital marketing trends and implement new tools, platforms, and technologies.
• Deputise for the Head of Acquisition when required.

Required Qualifications:
Skills & Experience We're Looking For

• Proven success in paid media management, with a track record in PPC, paid social, and performance marketing.
• Strong digital-first background with hands-on experience in Google Ads, Facebook/Meta Ads, and other platforms.
• Experience in email, social, and content marketing.
• Skilled at analysing campaign data and optimising for conversions and ROI.
• Budget management expertise with a focus on efficiency and results.
• Ability to leverage new and emerging technologies to improve performance.
• Excellent project management and collaboration skills.
• Creative problem-solver with a proactive, positive approach.
• Degree or professional marketing qualification desirable.

Why Join Busy Bees?
This is a brilliant opportunity for a Paid Media Manager looking for a fixed-term maternity cover role in a global, market-leading organisation. You'll have the chance to own impactful campaigns, drive results, and gain valuable experience in a supportive, fast-paced marketing team.
Apply today to take the next step in your marketing career with Busy Bees.

Skills Required