Job Description

Who We Are

Since 2012, Giraffe Social has helped brands thrive in the digital world, evolving alongside the ever-changing landscape. Today, we're proud to lead a new era of human-first social - where brands put people, not algorithms, at the heart of their marketing. Our mission is clear: we partner with established brands to transform their strong company cultures into social strategies that truly engage audiences, drive conversions, and build lasting advocacy. With every client we work with, we make a promise to treat their brand as if it were our own - learning it deeply, challenging it thoughtfully, and championing it from the inside out.

Our Values

At Giraffe, our values are the core of everything we do:

Strategy and Creativity - We blend strategic insight with bold creativity. Every campaign is a deliberate move, thoughtfully designed to deliver impact without losing spark. This approach guides not just our work but how we operate as a team.

Balance and Wellbeing - We champion a healthy work-life balance, creating a space where creativity and growth thrive alongside personal wellbeing. Our team excels when professionally challenged and personally supported.

Evolution and Growth- Continuous learning and improvement are non-negotiable. We push ourselves to stay ahead of trends, sharpen our skills, and elevate the quality of our work.

Sustainability and Responsibility - We're dedicated to reducing our environmental footprint through sustainable practices and advocating for eco-friendly solutions in all we do.

Unity and Recognition - Success is a team effort. We foster a culture of mutual respect, celebrate each other's achievements, and build a positive, unified community.

Core Expectations (Manager)

You're the steady hand that drives strategy, delivery, and strong client relationships. You lead with confidence - owning communication, guiding the team, and ensuring work is smart, timely, and impactful. You spot opportunities, solve problems early, and keep things moving with clarity and care. You don't just manage the work - you make it thrive.

As a Paid Media Manager, you will take ownership of developing, delivering, and optimising paid advertising campaigns that drive measurable impact for our clients. Your role is both strategic and hands-on: you'll design data-driven campaigns across platforms such as Meta, LinkedIn, TikTok, Google, and emerging channels, ensuring every pound spent works hard to achieve client objectives.

At the heart of the role is client partnership. You'll build strong, long-term relationships with stakeholders, translating their business goals and brand culture into high-performing paid media strategies. By managing budgets responsibly, reporting with clarity, and identifying opportunities for growth, you'll demonstrate value and earn trust at every stage.

Beyond client delivery, you'll act as the paid media expert within the agency - mentoring and upskilling team members, sharing insights, and raising the standard of our advertising practice across the board. While the focus is paid-first, you'll also collaborate with strategy and creative colleagues to ensure campaigns are fully integrated with organic and content activity. On occasion, you may contribute to broader strategic planning or step in to support organic delivery when needed.

This role is about more than managing campaigns - it's about leading with expertise, delivering with precision, and helping brands thrive through human-first, impactful advertising.

Reporting Line

Your day-to-day work will be supported by the Senior Manager(s), with overall supervision and oversight provided by the Head of Social and People and Operations Manager.

Performance Expectations

As a Paid Media Manager, the main metrics your performance will be judged upon are:

Client Retention Client Contract Rollover NPS Client Satisfaction Upselling / cross-selling
And the associated targets:

Achieve a yearly client retention figure of 92.5% or higher. Achieve a yearly client contract rollover figure of 75.00% or higher. Contribute to achieving a yearly NPS score of 53 or higher. Contribute to achieving a quarterly upsell figure to the value of 5% of monthly Revenue or higher.

Key Responsibilities

As a Paid Media Manager, you'll be responsible for leading the strategy, delivery, and optimisation of paid advertising campaigns that put people at the heart of performance. You'll act as both a trusted advisor to clients and an in-house paid media expert for the wider team -- ensuring campaigns deliver measurable results while supporting colleagues with knowledge, training, and inspiration. Beyond campaign management, you'll contribute to continuous innovation, operational excellence, and a positive, human-first culture at Giraffe Social. Your responsibilities will be:

Client Relationship Management

Build deep, trusting relationships with clients, acting as their paid media partner and advocate to drive long-term retention and growth. Lead discovery processes to understand client objectives, audiences, and brand culture, translating these into tailored paid media strategies. Own all client communications with clarity and professionalism, ensuring stakeholders are kept informed, supported, and confident. Monitor monthly retainer budgets and ad spend, ensuring efficiency, accountability, and maximum value. Collaborate seamlessly with internal teams to align client goals, campaign planning, and reporting.
Paid Social Media Strategy and Delivery

Plan, build, and optimise high-performing paid media campaigns across platforms such as Meta, LinkedIn, TikTok, Pinterest, and Google Ads. Apply audience research, segmentation, and targeting strategies to maximise relevance, reach, and return. Continuously monitor campaign performance, making proactive optimisations to deliver against KPIs. Maintain up-to-date knowledge of platform policies, emerging formats, and best practices to ensure compliance and innovation. Provide performance reports enriched with insights, learnings, and recommendations for continuous improvement.
Paid Media Expertise and Team Support

Act as the agency's go-to expert for paid media, sharing knowledge generously and supporting colleagues with confidence. Mentor and train Social Media Managers and Executives on advertising best practices, tools, and trends. Host knowledge-sharing sessions (e.g. training, lunch-and-learns) to raise the standard of paid advertising across the team. Conduct quality assurance and provide constructive feedback on campaign assets created by others. Contribute to the evolution of Giraffe's paid media services, collaborating with senior stakeholders to enhance our offer. Lead onboarding for new clients, including campaign planning, implementation, and ensuring a smooth transition into delivery. Provide cover and support where needed, flexing across delivery or management to uphold service excellence.
Continuous Learning, Innovation & Improvement

Analyse performance data rigorously, turning results into actionable insights and future recommendations. Identify opportunities to innovate in targeting, bidding strategies, formats, and creative approaches. Proactively test new ad features, channels, and tactics to stay ahead of the curve. Share lessons learned and industry insights with the wider team to strengthen collective capability. Solve challenges creatively, ensuring all service delivery remains client-centred and objective-driven.
Operational Excellence & Cultural Engagement

Utilise Productive and other project management tools to meticulously organise client workstreams, track progress, and document critical communications and decisions. Maintain active participation in company-wide meetings, virtual collaboration sessions, and Office Days, contributing positively to our inclusive, values-driven culture. Demonstrate adaptability and team spirit by undertaking additional responsibilities beyond your role when necessary, always prioritising the overall success of the team and clients.

Requirements

Proven experience in social media management and strategy.

Expertise in managing paid social advertising campaigns.

Strong analytical skills with a data-driven approach to problem-solving.

Excellent communication and relationship-building skills.

A proactive, innovative mindset with a passion for delivering exceptional results.

Previous agency experience preferred.

Suitable for hybrid or remote working.

Salary:

30,300.00 to 33,330.00 per annum

Benefits and Incentives

Benefits:
The current benefits for this role are:

Remote and Flexible Working - We allow all staff complete remote and flexible working (Conditions apply - Remote Working Policy).

Enhanced Annual Leave Allowance - We provide staff with 34 days holiday (including bank holidays, birthday leave day and Christmas break). Statutory is 28 days.

Voluntary Work Leave - We provide 3 days paid leave, per year, for the purpose of performing voluntary work for a charity.

Work Anniversary Gift - We give staff a 50 restaurant voucher for them to celebrate their work anniversary.

Birthday Gift - We give staff a birthday gift every year (approx. 20)

Christmas Meal - We organise a Christmas meal for all staff, this includes both food and drink free of charge.

Christmas Gift - We give staff a Christmas gift every year (approx. 50)

Innovation Connect Membership - All of the benefits that come with being part of Innovation Connect (Free car parking - subject to permission from the Ministry of Defence, unlimited free tea and coffee, discounted University gym membership, access to the University library and a range of discounts).

Home Entertainment Benefit - We give staff a 25 payment every month to cover their Spotify and Netflix subscriptions.

Work from Anywhere - We allow staff to work from abroad, which helps save annual leave and increases travel opportunities. (Conditions apply - Work from Anywhere Policy)

Wellbeing Mornings - We allow staff to take a morning off from work to focus on mindfulness or self-care, when required.

Occupational Sick Pay (OSP) Scheme - We provide staff with an enhanced number of paid sick days, which increases with length of service. (See Employee Handbook for more detail).

Ecologi - Climate Action Workforce - For every employee, we offset their annual carbon footprint. The average annual carbon footprint for an individual in the UK is 8T CO2e, and our monthly subscription on behalf of them more than covers this.

Spill - Mental Health Support Platform - Every employee gets access to Spill, where they can book therapy sessions, ask therapists questions, and access a huge advice library.

Giraffe Social is an equal opportunities employer. We believe that diverse teams create better ideas, and we're committed to building an inclusive culture where everyone feels welcome. We encourage applications from people of all backgrounds, and all candidates are assessed based on merit, qualifications and suitability for the role.

Giraffe Social is committed to preventing modern slavery and human trafficking in all our business activities and supply chains. We have a zero-tolerance approach to any form of exploitation and follow ethical recruitment practices in line with the UK Modern Slavery Act 2015.

Job Type: Full-time

Pay: 30,300.00-33,330.00 per year

Benefits:

Additional leave Bereavement leave Casual dress Company events Company pension Employee discount Flexitime Paid volunteer time Sick pay Work from home
Application question(s):

Do you have any experience with creating paid ads on Meta and/or TikTok? This role is a hybrid type. Can you attend Office Days in our Portsmouth office? Do you currently have the legal right to work in the UK (e.g. British passport, settled or pre-settled status)? Please note we are unable to offer sponsorship for this role.
Experience:

client management: 1 year (required) Social Media strategy: 1 year (required) agency work: 1 year (preferred)
Work Location: Hybrid remote in Portsmouth PO1 3LJ