Job Description

At Seodium, performance matters. We're an SEO-first digital agency where paid media plays a key role in supporting growth, testing opportunities, and accelerating results for our clients.

We're looking for a

Paid Media Manager

to take ownership of performance-led paid campaigns across search and paid social. This is a hands-on role for someone who enjoys optimisation, accountability, and working closely with clients to drive measurable ROI.

As our Paid Media Manager, you'll plan, execute, and optimise paid media campaigns across Google Ads and supporting paid social platforms. You'll have clear ownership of performance, budgets, and reporting, while collaborating with SEO and content teams to ensure paid activity aligns with wider marketing goals.

You won't be expected to be an expert in every platform, we value strong core skills, curiosity, and commercial thinking.

Key Responsibilities

Paid Media Strategy & Execution

Plan, build, and optimise paid campaigns across Google Ads (search, shopping, and performance-based campaigns) Support paid social activity across platforms such as Meta, TikTok, Pinterest, and LinkedIn Conduct keyword research, competitor analysis, and audience targeting Develop and refine campaign structures, bidding strategies, ad copy, and creatives

Performance & Optimisation

Monitor performance, budgets, and KPIs to drive continuous improvement and ROI Audit existing accounts to identify issues, opportunities, and growth areas Proactively plan for seasonal trends, promotions, and sales peaks

Tracking, Reporting & Insights

Ensure accurate conversion tracking and measurement (GA4, Tag Manager, platform tracking) Deliver clear, actionable performance reports for clients and internal teams Translate data into insights and recommendations that support wider strategy

Ecommerce & Feeds (where relevant)

Set up and optimise product feeds for platforms such as Google Merchant Centre and TikTok Shop Troubleshoot feed issues and improve performance where feeds support paid activity

Collaboration & Client Communication

Work closely with SEO, content, and development teams to align paid campaigns with organic strategy Act as a key point of contact for clients, providing regular updates and performance discussions Contribute ideas around testing, new formats, and platform updates

What We're Looking For

Essential

Proven experience managing paid media campaigns, with a strong focus on Google Ads Confidence managing budgets, bids, and performance targets Strong analytical skills with the ability to interpret data and optimise performance Experience with conversion tracking and analytics (GA4, Tag Manager or similar) Ability to write and test ad copy and collaborate on creative direction Strong communication skills and experience working directly with clients

Nice to Have

Experience with paid social platforms (Meta, TikTok, Pinterest, LinkedIn) Ecommerce and product feed experience (Google Merchant Centre, TikTok Shop) Experience working in an agency environment Familiarity with SEO and how paid media supports organic growth

What We Offer

35,000 - 40,000 salary (depending on experience) Hybrid role 20 days holiday + bank holidays Free on-site parking when visiting the office Summer and winter bonuses Monthly 1-to-1s and regular support Opportunity to work with a diverse range of clients and industries Supportive, collaborative team environment Ongoing professional development and training The chance to play a key role in the growth of a performance-focused digital agency

Requirements

Proven experience working with Google Ads and/or paid social platforms (Meta, TikTok, Pinterest, LinkedIn) Strong analytical skills with the ability to interpret data, track KPIs, and generate actionable insights Solid understanding of paid media fundamentals, including campaign structures, bidding strategies, audience targeting, and ad copy development Strong research and planning skills, including keyword research and competitor analysis
Job Type: Full-time

Pay: 35,000.00-40,000.00 per year

Benefits:

Free parking On-site parking Work from home
Work Location: Hybrid remote in Stoke-on-Trent, ST3 1PR