Job Description

Job Introduction

We're looking for a proactive and data-driven

Paid Search Executive

to support the day-to-day management, optimisation, and reporting of paid search activity across BPP Education Group's brands and markets.


What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!

Why work for BPP Education Group?

It is a great time to join BPP Education Group as we have enjoyed a sustained period of growth, offering a wealth of opportunities to our staff, students and clients. There are many more great reasons to join BPP Education Group such as:



Brilliantly, you can study any of BPP's courses for free - be it a professional qualification or full degree. We also provide a generous annual leave entitlement of 30 days, and there's a rewards package that includes retail discounts and much more.

Other key benefits include our Group Personal Pension Plan, dedicated private healthcare and dental plans that offer additional assurance to look after you and your family

What you'll be doing

As part of the Performance Media team, you'll help plan, execute, and optimise campaigns across Google Ads, Microsoft Advertising, and other paid search platforms. You'll work closely with the Paid Search Manager, Campaign Planning, and Brand teams to ensure all campaigns are optimised for efficiency and impact -- driving qualified traffic, high-quality leads, and measurable revenue outcomes.


This role is ideal for someone who thrives in an analytical, results-oriented environment and wants to grow their expertise in performance marketing within a multi-brand, data-driven organisation.

What we're looking for

To be successful in this role you will need to have a proven track record in the following areas:



Proven experience managing paid search campaigns (agency or client-side). Hands-on experience with Google Ads and Microsoft Advertising platforms. Strong understanding of search optimisation, Quality Score, and keyword strategy. Analytical mindset with proficiency in Excel/Sheets for performance tracking and reporting. Experience with GA4, Google Tag Manager, and tracking best practices. Understanding of funnel metrics, attribution models, and ROI optimisation. Excellent attention to detail, time management, and organisation. Degree in Marketing, Business, or related field preferred.
BPP Education Group are proud to be a Disability Confident employer so if you need any reasonable adjustments for the interview process, please just let us know!

BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP's safer recruitment practices


BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.