Job Description

Paid Social Lead

Role: Paid Social Lead

Function: Paid Social Strategy & Management

Reports to: Paid Social Lead / Head of Paid Social

Core Responsibility: Lead strategy and execution of high-budget paid social campaigns across Meta and TikTok, driving acquisition and retention growth for e-commerce clients.

KPI: Paid social revenue growth, ROAS, CAC targets, creative testing success

About Us

Soar With Us is one of the UK's fastest-growing agencies, scaling e-commerce brands like Bee Inspired and Art of Football. In 2024, we managed over 250m in profitable ad spend across Meta, Google, and TikTok, delivering industry-leading performance.

Our Values

Extreme Ownership - accountability for client outcomes. Radical Curiosity - testing, learning, and innovating continuously. Kind Candour - honest, constructive communication.
Client-Centricity - aligning every decision with client growth.

Core Responsibilities

Campaign Strategy & Execution

Plan and manage large-scale paid social campaigns across Meta and TikTok. Build structured testing roadmaps for ads, audiences, and bidding strategies. Optimise campaigns to consistently achieve CAC/ROAS targets.
Creative Collaboration

Partner with creative teams to deliver thumb-stopping, high-performing ads.
Provide data-driven insights to guide creative direction.


Client Relationships

Act as the senior paid social advisor in client meetings. Present performance updates and strategic recommendations with clarity.
Team Contribution

Support junior buyers with best practices and mentorship. Contribute to refining the agency's paid social frameworks.

Requirements

What Success Looks Like

6 Months: Owning and optimising high-budget accounts independently. 12 Months: Leading paid social strategy for flagship clients, trusted for strategic impact. 24 Months: Progression to Paid Social Lead, mentoring a team and shaping agency-wide paid social delivery.

You...

Confident strategist and communicator. Analytical with strong commercial instincts. Detail-oriented but adaptable in fast-paced environments. Collaborative and solution-driven.

Skills & Experience

3+ years managing Meta/TikTok campaigns. Proven success scaling accounts above 50k+/month. Strong understanding of e-commerce acquisition funnels. Client-facing experience with ability to influence senior stakeholders.

Benefits

25 days holiday + birthday off + long-service holiday scheme. Private health insurance, life insurance, and wellness perks. Company pension scheme for long-term stability. Peer recognition + end-of-year bonus scheme. Remote / hybrid working options. Work abroad scheme - up to 30 days at a time. Fast-track progression to Paid Social Lead. * Bonus structure + recognition platform.