Job Description

Role Overview

Paramount Digital is a fast-growing agency, and our Social Department is entering an exciting expansion phase. We're looking for a Paid Social Executive with 2-3 years' experience who is ready to step up and work across a variety of clients, industries, and creative opportunities. With clear progression pathways as the team grows, this role offers long-term development for the right person.

This is a primarily paid-social-focused role, running Meta, TikTok, LinkedIn, Pinterest and X campaigns across ecommerce and lead-generation accounts. If you're also interested in content creation, UGC, influencer marketing, and where online advertising is heading, you'll fit right in.

You'll join a supportive, ambitious team with plenty of opportunities to get involved in strategy, creative testing, influencer activity, and new ideas as we continue to grow.

Key Responsibilities

Paid Social Responsibilities

Plan, build, and optimise Meta and TikTok campaigns across awareness, consideration, and conversion objectives. Analyse performance metrics and provide actionable insights, including ROAS, CPA/ CPL, CTR, and CVR. Contribute to strategic planning and creative testing roadmaps while receiving guidance from senior team members. Develop and test new creative angles, briefs, hooks, and messaging.
Organic Content Management & Content Creation

(Not essential experience - training provided. Included due to future growth opportunities)

Support the planning, creation, and publishing of organic content across Meta, TikTok and other platforms to build engagement and brand storytelling. Assist in sourcing and briefing creators, influencers, and UGC partners. Help repurpose influencer and UGC content for paid ads and organic social.
Data, Reporting & Tracking

Prepare and deliver performance reports, highlighting insights and opportunities for improvement. Track KPIs such as reach, engagement, conversions, ROAS, CPA/CPL, CVR, and attribution basics. Interpret performance data and support decisions around testing and optimisation. Maintain clear logs of creative testing, performance insights, and optimisation notes.
Collaboration

Work closely with Senior Executives and the Head of Social to execute strategies. Collaborate with design, content, and the paid media team to deliver integrated campaigns. Take an active role in client communication, from attending meetings to delivering updates and supporting documents.
Learning & Development

Keep up with platform updates, creative trends, and industry shifts - especially around UGC, influencer integration, AI creative tools, and TikTok-style content. Benefit from tailored, hands-on training sessions designed around your strengths, goals, and the types of clients you work on. Work closely with senior team members for 1:1 feedback, skill development and progression opportunities.
Role Objectives

Deliver strong performance across client accounts with consistent optimisation and clear reporting. Support the growth of our creative testing frameworks and UGC/Influencer integrations. Continue to develop into a confident data-driven paid social specialist with support from our experienced social team. Play an active role in shaping the future of the social department.

What you'll bring:

2-3 years' experience in paid social, preferably agency. Experience in managing Meta and TikTok campaigns is essential. Exposure to both ecommerce and lead generation preferred (but not essential to have both). Any experience in organic content or influencer marketing is a bonus, but not essential.

Tools & Platform Knowledge (Essential):

Meta Business Manager. TikTok Ads Manager. Understanding of campaign objectives, pixel events and set-up, optimisation logic. Canva, Figma or equivalent design tools. GA4 basics. Project management platforms (e.g., monday.com).
Alongside a competitive salary of 26,500.00 to 30,000.00, Paramount Digital provides an excellent work environment with a comprehensive range of benefits, including:

A customised personal development plan and clear career progression 22 days holiday + bank holidays

A full range of additional benefits, including:

Pension scheme Free eye tests Weekly internal and external cross department training sessions Mental well-being support Discounts with our partners Regular company events Weekly yoga wellness sessions And everything else you'd expect from a top digital agency!
Join us in this exciting opportunity to make a significant impact on our marketing efforts as a Paid Social Media Executive!

Job Type: Full-time

Pay: 26,500.00-30,000.00 per year

Benefits:

Casual dress Company events Company pension Employee discount Free parking Health & wellbeing programme On-site parking Work from home
Ability to commute/relocate:

St Helens WA11 8LZ: reliably commute or plan to relocate before starting work (required)
Work Location: In person