Job Description

Role Overview

Paramount Digital is a fast-growing agency, and our Social Department is entering an exciting expansion phase. We're looking for a Senior Paid Social Executive with 3-5 years' experience to take ownership of performance across a varied client portfolio and play a key role in shaping our paid social offering as the department grows.

This is a paid-social-first role, leading paid social campaigns across Meta, TikTok, LinkedIn, Pinterest and X, for e-commerce and lead-generation clients. A strategic, full-funnel mindset is important, with an interest in how content, UGC, and influencer activity can support paid results.

You'll join an ambitious, collaborative team with genuine input into strategy, creative testing, and best practice development as we continue to scale.

Key Responsibilities

Paid Social Responsibilities

Plan, build, optimise, and own performance across Meta and TikTok campaigns spanning awareness, consideration, and conversion objectives. Analyse performance metrics including ROAS, CPA/CPL, CTR, CVR and use insights to drive strategic decisions. Own creative testing roadmaps, including identifying opportunities across messaging, hooks, formats, and audiences. Make confident, data-led recommendations to improve performance and scale results. Lead optimisation strategy for assigned accounts, collaborating with the Head of Social where appropriate.
Organic Content, UGC & Influencer Integration (Not essential experience - training provided. Included due to future growth opportunities)

Apply full-funnel thinking by integrating organic content, UGC, and influencer activity into paid strategies. Identify content-led opportunities that improve engagement, trust and demand.
Data, Reporting & Tracking

Take ownership of reporting and insight generation, clearly explaining performance and actions taken. Track and interpret KPIs such as reach, engagement, conversions, ROAS, CPA/CPL, CVR, and attribution basics. Use insights to inform future strategy, testing priorities, and scaling decisions.
Client Leadership & Collaboration

Own day-to-day communication for assigned accounts, including performance updates, testing plans, and recommendations. Lead client meetings where required, confidently presenting insights and next steps. Collaborate closely with design, content, and paid media teams to deliver integrated campaigns. Act as a trusted performance partner to clients rather than purely an executor.
Learning, Development & Team Contribution

Contribute to developing best practices, templates, and processes across the social team. Share learnings, insights, and testing outcomes to raise team standards. Provide informal guidance and support to Paid Social Executives where needed. Continue developing expertise across social, creative strategy, and emerging tools.

Who we're looking for:

A confident Senior Paid Social Executive ready to take ownership of performance and strategy. Strong experience running Meta and TikTok campaigns across multiple clients. Confident communicator who can explain decisions and recommendations clearly to clients. Proactive, analytical, and excited to help shape a growing social department.

What you'll bring:

3-5 years' of hands-on paid social experience (agency experience preferred). Advanced experience in Meta Ads Manager and TikTok Ads Manager. Experience with e-commerce and lead generation clients (preferred, but not essential to have both). Strong understanding of optimisation logic, pixel/event setup, and testing methodology. Confidence working with performance data and turning insight into action. Any experience in organic content or influencer marketing is a bonus, but not essential.

Tools & Platform Knowledge (Essential):

o Meta Business Manager. o TikTok Ads Manager. o Understanding of campaign objectives, pixel events and set-up. o Canva, Figma or equivalent design tools. o GA4. o Project management platforms (e.g., monday.com).

Benefits

Alongside a competitive salary of 30,000.00 to 35,000.00, Paramount Digital provides an excellent work environment with a comprehensive range of benefits, including:

A customised personal development plan and clear career progression 22 days holiday + bank holidays

A full range of additional benefits, including:

Pension scheme Free eye tests Weekly internal and external cross department training sessions Mental well-being support Discounts with our partners Regular company events Weekly yoga wellness sessions And everything else you'd expect from a top digital agency!
Join us in this exciting opportunity to make a significant impact on our marketing efforts as a Senior Paid Social Media Executive!

Job Type: Full-time

Pay: 30,000.00-32,000.00 per year

Benefits:

Casual dress Company events Company pension Employee discount Free parking Health & wellbeing programme On-site parking Work from home
Ability to commute/relocate:

St Helens WA11 8LZ: reliably commute or plan to relocate before starting work (required)
Work Location: In person