We are seeking a creative and driven Social Media Specialist to join our dynamic team.
In this role, you will be responsible for managing our social media presence, crafting engaging content, and enhancing our brand's visibility across various platforms.
You will play a crucial role in developing strategies that foster community engagement and promote our public relations efforts.
Responsibilities
Develop and implement innovative social media strategies to increase brand awareness and engagement.
Create, curate, and manage published content (images, video, written) across various social media platforms.
Monitor social media channels for trends, insights, and audience feedback to inform future content and strategy.
Collaborate with the rest of the team to align social media campaigns with broader company objectives.
Engage with followers by responding to comments and messages in a timely manner, fostering a positive community atmosphere.
Analyse performance metrics to evaluate the success of campaigns and adjust strategies accordingly.
Stay up-to-date with the latest industry trends, tools, and best practices in social media management and public relations.
Experience
Proven experience in social media management or a related field is essential.
Strong understanding of public relations principles and how they apply to social media.
Excellent written and verbal communication skills with a keen eye for detail.
Familiarity with social media analytics tools to track performance metrics effectively.
Ability to work independently as well as collaboratively within a team environment.
Creative thinking skills with the ability to generate engaging content ideas that resonate with target audiences.
If you are passionate about social media and eager to make an impact through innovative digital strategies, we would love to hear from you!