Job Description

JOB DESCRIPTION

JOB TITLE:

Partnership Sales Manager

DEPARTMENT:

Partnerships

REPORTS TO:

Partnerships Strategy & Insights Manager

LOCATION:

Molineux Stadium

HOURS:

37.5 hours per week

,

weekdays, inc. all matchdays & events (where necessary)

DATE:

September 2025

We are Wolves. Progressive, determined, bright, unified and humble. A pack that is hungry for

success. Wolves is one of the fastest growing professional football clubs in the UK and also boasts

one of the richest histories in the beautiful game.

Formed in 1877, Wolves was a founder member of the Football League and was one of the country's


most successful sides in the fifties and sixties. For two decades the Black Country's most decorated


side won three First Division titles and one of its four FA Cups.


Fast forward 70 years and Wolves are back amongst football's elite, in the Premier League for a


seventh successive season; but now we compete as a sports and entertainment business across


multiple brand verticals. As a challenger club, Wolves dare to be different, which is why creating


world-class propositions in esports, fashion and music are all part of our ambitious plans.


At Wolves, we don't simply look to the future, we seize it.

We are committed to safeguarding and promoting the welfare of children, young people and

adults at risk. We expect all colleagues and volunteers to share this commitment. This means that

the post-holder is required to apply all relevant policies and uphold the Club's commitment to

safeguarding children, young people and adults at risk

_____________________________________________________________

Job purpose

The Partnership Sales Manager will join a team of two other Partnership Sales Managers and will be


responsible for identifying, contacting, and securing new Partners for the Club.


With a strong focus on our Global and Principal Partnership assets, this role will be responsible for


building a comprehensive and robust sales pipeline and managing the full sales process from initial


cold contact, through to the negotiation of rights, and ultimately securing deals.


The Partnership Sales Manager will also be required to proactively build relationships with existing


commercial customers with a view to increasing revenue across the Club's Partnership Programme.


The role will require the ability to work autonomously, identifying and developing new business via


independent research as well as contacting prospects.


Securing meetings, building compelling business proposals, and presenting these to senior decision


makers will be a crucial part of this role.


There will be a requirement to host prospects and existing partners at home matches.


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Whilst ultimate budget responsibility remains with the Head of Partnerships, the Partnership Sales


Manager will be responsible for meeting and exceeding targets and objectives as set by the Head of


Partnerships and the Partnership Strategy & Insights Manager.


The role will include the need to deliver sales and incremental revenues across the Club's


Partnership Programme, as well as meeting and exceeding business development targets as set by


the Head of Partnerships.

_____________________________________________________________

Key responsibilities

Identifying potential partners through individual research, contacting relevant decision
makers, securing meetings, delivering presentations, and shaping partnership proposals
Building and maintaining a strong sales pipeline and delivering revenue across the Club's
Partner programme, with a focus on Principal and Global Partnerships
Work closely with the Partnerships Activation Manager and other members of the
Partnerships Team to ensure professional delivery & activation of Partnership rights, thereby


maximising retention and renewals
Work with the Partnership Strategy & Insights Manager to negotiate terms in order to
secure profitable and deliverable Partnership contracts
Weekly reporting of pipeline and sales performance to the Partnership Strategy & Insights
Manager and Head of Partnerships

_____________________________________________________________

General responsibilities

Compliance with Club policies Compliance with the Club's health and safety procedures Compliance with the Club's safeguarding policies To promote the Club's values To work consistently to embed equality & diversity into the Club To undertake such other duties as may be reasonably expected To maintain professional conduct at all times

_____________________________________________________________

Key relationships

Partnership Strategy & Insights Manager (Line Manager) - The Partnership Sales Manager
will be responsible for reporting accurate forecasts, pipeline progression and weekly sales


activity to their line manager
Partnership Sales Managers - The Partnership Sales Manager will work alongside other Sales
Managers on securing new partnership deals
Partnership Activation Manager - Runs Partnership Activation team and will be the main
point of contact for partnership delivery
Head of Partnerships - Department Head who holds ultimate budget responsibility Disability Access Officer & EDI Lead Safeguarding Team
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Person Specification

Job Title:

Partnership Sales Manager

Knowledge: Knowledge of sports sponsorship, commercial rights and negotiation


Essential


An understanding of complex B2B sales cycles Knowledge of Commercial Sponsorship Rights within Football Knowledge and experience of negotiating terms of sale and securing agreements Desirable


Knowledge of commercial values, rights and inventory for Premier League Club Partnerships
Technical/work-based skills: Excellent telephone manner and the ability to make outbound calls and the


ability to deliver a high attention to detail
Essential


Excellent telephone manner and the ability to articulate complex marketing proposals clearly and concisely


Ability to deliver sales pipelines, and sales activity with a high level of accuracy Strong written and oral communication skills Proven experience in developing relationships with customers
General skills and attributes: Excellent communication skills, structured approach
Essential


Resilience and the ability to cope with rejection Dynamic thinker, confident, determined, pro-active, organised and methodical working approach Understanding of how to work safely with children and/or adults at risk and uphold generally accepted practice when working with those participants


Promote, adhere to and implement the Club's Equality Policy and to work consistently to embed equality and diversity within Club


Role model of the Wolves Spirit values of: Progressive, determined, bright, unified and humble Flexible to travel and be away from home, long and short haul, sometimes at short notice Ability to flex style to meet the needs of the customer
Experience: Proven business-to-business sales experience with a track record in delivering results



Essential


Delivered results with assigned level of accountability Proven successful business-to-business sales experience on an international scale Resilience and the ability to cope with rejection Desirable


Experience selling complex advertising/sponsorship solutions for a sports rights holder A minimum of 2 years' experience in a similar role
Qualifications: the level of educational, professional and/or occupational training required.





Essential


Minimum of C in English / Maths at GCSE level or equivalent Computer literature (Microsoft packages - Word, Excel, Outlook and PowerPoint)
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