Job Description

400M+ downloads. 75M+ monthly users. A decade of building - and we're still accelerating.
Flo is the world's #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better.
The job
What You'll Be Doing
You'll be responsible for:

• Planning, executing, and analyzing user acquisition campaigns across performance channels
• Ensuring marketing campaigns drive high-quality users efficiently, with a focus on ROAS and scalability
• Identifying platform trends and best practices and applying them to campaigns
• Collaborating cross-functionally to foster product growth
• Briefing the creative team to produce top-performing assets
• Monitoring, tracking, and reporting key metrics
• Driving experimentation with marketing partners

Your Experience
Must have:

• 3+ years of performance marketing experience in web user acquisition, preferably in high-growth environments
• Expert-level experience managing campaigns in Google Ads
• Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
• Hands-on experience setting up and managing conversion tracking using tools like Google Tag Manager and GA4
• Strong analytical skills, including advanced Excel or Google Sheets capabilities
• Experience with A/B testing frameworks and conversion rate optimization (CRO) for web
• Solid understanding of web attribution models and tools (e.g., last-click vs. data-driven attribution, first-party tracking)
• Proficiency using tools like Looker Studio, Funnel.io, or similar BI platforms to analyze and present performance data
• Comfortable using AI tools (e.g., ChatGPT, Claude, Google AI Studio) to boost campaign efficiency and ideation
• Strong communication and project management skills, with the ability to work cross-functionally
• Upper-intermediate or advanced proficiency in English
• Market research and competitors analysis

Nice to have:

• Experience with Facebook Ads or other paid social channels
• Experience in Health Tech, FinTech, or other regulated industries
• Familiarity with server-side tracking, privacy-compliant measurement setups (e.g., Consent Mode, enhanced conversions)
• Experience with automation tools and scripts for campaign management (e.g., Google Ads Scripts)

#LI-DL1
How we work
We're a mission-led, product-driven team. We move fast, stay focused and take ownership - from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You'll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here's what that looks like:

• Competitive salary and annual reviews
• Opportunity to participate in Flo's performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role - nothing else. We're proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our .