Job Description

Location:

Bedfordshire, UK (Hybrid)

Type:

Full-time

Salary:

45,000 - 50,000

(depending on experience)

About Sway Me Good

Sway Me Good is the all-in-one affiliate and influencer platform helping creators monetise their everyday content and helping brands partner with creators more efficiently. From creator tools like

SwaySite

and

Affiliate Hub

to our

Paid Collaborations

marketplace for brands, we're building a smarter, faster ecosystem for the creator economy.

We're hiring a

Performance Marketing Specialist

to drive growth across paid channels, optimise acquisition funnels and scale campaigns that attract both

creators (B2C)

and

brands/agencies (B2B)

. You'll turn creative ideas and audience insights into measurable performance, balancing data, storytelling and experimentation to fuel our next stage of growth.

The Role

You'll be responsible for building, managing, and optimising paid campaigns across Meta, TikTok, Google and LinkedIn. Working closely with the Marketing and Growth teams, you'll ensure our paid strategy aligns with organic content, campaign recruitment and business objectives. You'll own the performance pipeline end-to-end, from audience targeting and creative testing to reporting, insights, and growth recommendations.

This role is perfect for someone who's both analytical and creative, a performance marketer who thrives on numbers but understands brand nuance.

Key Responsibilities

Plan, execute, and optimise paid campaigns across Meta, TikTok, Google and LinkedIn to attract and convert advertisers and creators. Build and maintain

dashboards and reports

to track KPIs (CPL, CAC, ROAS and LTV) and recommend actionable optimisations. Track and attribute performance using analytics platforms (GA4, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager). Collaborate closely with

data analysts and engineers

to ensure accurate tracking, attribution, and reporting. Manage campaign budgets, pacing and forecasting to ensure efficient spend and strong ROI. Continuously A/B test copy, creatives, audience and channels to improve CTR, CAC and conversion rates. Develop segmented and retargeting campaigns to nurture both creator and brand audiences. Partner with

sales and revenue teams

to align lead generation with pipeline and revenue goals. Stay ahead of

adtech and martech innovations

that can enhance targeting, measurement, or efficiency.

Requirements

4+ years of experience in

B2B performance or demand generation marketing

, ideally within

adtech, martech or SaaS

. Proven success scaling

advertiser or enterprise lead acquisition

campaigns. Familiarity with A/B testing, pixel implementation and conversion tracking setups. Strong understanding of audience targeting, funnel optimisation and attribution models. Strong analytical skills with proficiency in

GA4, Looker Studio, HubSpot, Salesforce, or similar tools

. Deep understanding of

LinkedIn Ads

and

Google Ads

for B2B funnels. Experience with

CRM integration, lead scoring and marketing automation workflows

. Ability to synthesize data into clear insights and actionable recommendations. Strong collaboration skills -- comfortable working with product, design, data, and sales teams. (Bonus) Experience marketing to agencies, brands, or enterprise clients in the digital media ecosystem Bonus: Experience with affiliate or influencer marketing platforms, or with scaling creator/brand acquisition campaigns.

Life at Sway Me Good

Small, collaborative team based in the UK Hybrid working: 3 on-site days Quarterly socials 25 days paid holiday + Bank Holidays Flexible working culture Free parking Opportunities for promotion and professional growth as the company scales

How to Apply

Send your CV, a short note on why you'd be a great fit, and

examples of campaigns you've managed

(case studies, screenshots, results summaries, or creative samples) to

marketing@swaymegood.global

. Include details of your role in each campaign and what impact your work delivered.

Job Type: Full-time

Pay: 40,000.00-45,000.00 per year

Benefits:

On-site parking
Work Location: Hybrid remote in St Albans AL1 3TF