Job Description

Performance & Retention Marketing Executive

Location:

On-site - Cheadle Hulme, SK8 5AF

Type:

Full-time

Start:

ASAP

Salary:

Competitive, based on experience

Reports to:

Co-Founders

About Us

We're gee hair -- a premium hair extension brand trusted by women worldwide for over a decade. Our visuals are polished. Our products are best-in-class. Now we're building a high-performing in-house team to scale further.

We're looking for a commercially minded, data-driven Performance & Retention Marketing Executive to own our paid ads, email flows, and customer retention strategy.

This role is ideal for someone who understands how to turn traffic into sales, and visitors into loyal customers -- not just drive clicks.

What You'll Do

Paid Social & Search

Plan, launch, and optimise ads across Meta (Facebook/Instagram), TikTok, and Google Continuously test new audiences, creatives, and placements Report on performance and scale what works Sync ad messaging with brand campaigns and launches
Email, SMS & Retention

Build and maintain high-converting flows in Klaviyo (welcome, cart abandon, post-purchase, win-back, etc.) Plan and execute SMS campaigns to drive urgency and repeat orders Segment audiences to personalise messaging and improve retention Collaborate with the copywriter and content team on email visuals and content
Website & SEO Support

Work with the copywriter to optimise landing pages and website Ensure SEO basics are in place (keywords, meta data, internal linking) Identify organic content opportunities based on customer searches and traffic
Performance Strategy

Track key KPIs: CTR, ROAS, CAC, AOV, LTV Make smart decisions based on performance insights Suggest and implement strategies to grow acquisition and retention Stay current with best practices and trends in e-commerce marketing
What You'll Need

2-3 years' experience in a paid media or digital marketing role Hands-on experience running Meta, TikTok, or Google ads Proven experience building Klaviyo (or similar) email flows and campaigns Familiarity with SMS platforms (Klaviyo SMS, Postscript, Attentive, etc.) Basic understanding of on-page SEO and CRO Strong commercial mindset -- you care about sales, not just reach Comfortable working full-time on-site in Cheadle Hulme Experience in beauty, fashion, or lifestyle e-commerce is a bonus
What You'll Get

Ownership of all performance and retention marketing for a growing premium brand Creative support from our in-house visual and copy team A results-driven, no-fluff environment that values clarity and focus Staff discounts, early access to new product launches Opportunity to shape future marketing hires and strategy Growth opportunities as the brand continues to scale
How to Apply

Email

info@geehair.com

with:

A short intro (who you are and why this role fits) Examples of ads, flows, or campaigns you've worked on (screenshots, links, results) Your CV and LinkedIn Your salary expectations and earliest start date
Job Type: Full-time

Pay: 28,000.00-38,000.00 per year

Benefits:

Casual dress Company pension Free parking Store discount
Schedule:

Flexitime Monday to Friday
Application question(s):

Which advertising platforms have you personally run campaigns on? How would you rate your experience with email marketing tools like Klaviyo? Have you worked in a beauty, fashion, or e-commerce brand before? What's more important to you when measuring success in this role? Can you provide a portfolio, screenshots, or examples of results you've delivered?
(e.g. screenshots of ads, email flows, campaign performance, etc.)

Are you available to work full-time in our Cheadle Hulme office?
Work Location: In person