Job Description

Location:

Office Based - Bury

Company:

Booking Online Ltd (Trading as BCN)

Industry:

SaaS / Events Management Software

Employment Type:

Full-Time

About BCN

BCN is a global SaaS platform powering 2,000+ event rental businesses worldwide -- from the UK and Ireland to the US, Europe, and Australia. Our organic-first approach helps local businesses rank higher, book faster, and grow smarter. Now, we're expanding our digital marketing team to include a

PPC & Adwords Specialist

who can help our customers unlock new levels of growth through paid search.

The Role

You'll be responsible for building and managing high-performing Google Ads campaigns for our customers across multiple regions. This isn't an agency-style "cookie-cutter" role -- it's hands-on, analytical, and creative. You'll assess each customer's website and market, recommend targeted campaigns, and continuously optimise for performance.

You'll also collaborate with our in-house SEO and content teams to ensure campaigns complement our organic strategies rather than compete with them.

Key Responsibilities

Evaluate customer websites to identify SEO strengths, weaknesses, and paid-search opportunities Develop and present detailed PPC analysis reports and proposals for customers in different regions and industries Create and manage localised Social Media and Google Ads campaigns (Search, Display, Performance Max) with precision targeting Suggest, manage, and optimise ad budgets to maximise ROI Continuously monitor and refine campaigns based on performance data and conversion tracking Prepare clear, actionable monthly reports for both internal teams and customers Collaborate with the SEO/content team to ensure alignment between organic and paid strategies Stay ahead of Google Ads trends, algorithm changes, and emerging tools

Skills & Experience

Proven track record in managing successful Social Media and Google Ads accounts across multiple regions Strong understanding of SEO principles and how paid/organic strategies intersect Proficiency in Google Ads Manager, Analytics, Tag Manager, and keyword research tools Excellent analytical and reporting skills -- confident in interpreting data and making decisions from it Strong communication and presentation skills (customer-facing experience ideal) Google Ads certification is essential

Ideal Candidate

You're analytical but creative. You care about the numbers but also the message. You know how to stretch a budget, optimise keywords, and speak the language of conversions. Most importantly, you value long-term organic growth -- using PPC as a powerful amplifier, not a crutch.

What We Offer

Competitive salary based on experience Access to BCN's powerful in-house tools and data Opportunity to work on a global scale with measurable impact Growth-focused, collaborative environment
Job Types: Full-time, Permanent

Pay: 25,420.00-35,326.73 per year

Benefits:

Casual dress On-site parking
Work Location: In person