Job Description

We are looking for Paid Search Analysts who not only love what they do but are also passionate about the constantly evolving world of digital. The ideal candidate joins us with a strong sense of self-motivation, excellent project management, organisational skills and a will to succeed. They must be confident but equally a team player.

Staff development and progression is a real focus, and a successful career is there for the taking. As an independent agency, expect to have your ideas help form the shape of the agency and have a real impact in its future.

Job Summary:

The Paid Search Analyst will be working with like-minded analysts to define and deliver the paid search activity

You will be responsible for supporting our Paid Media Manager in delivering performance for an exciting global travel client, dynamically planning, executing, and delivering paid search activity across their campaigns

You'll work across an exciting range of Google and Bing products

You will support in identifying and developing client strategies to increase effectiveness and improve ROI

You'll work closely with our account teams to produce insightful reports to showcase performance and support the delivery of client presentations

You are a problem solver, motivated to succeed and driven by results, hitting the collective goals of the agency as well as your objectives

You are a team player working collaboratively with other colleagues in both paid media and the other media departments to ensure the smooth running of the company and that delivery is of the highest standard

You are a detailed executioner with the ability to effectively implement global campaigns

Intro

:

Are you a paid search analyst passionate about digital marketing and are you ready to take on a dynamic role in a cutting-edge digital marketing agency, who have grown year on year?

Do you want to join

The Media People

, where you have the chance to work on some of the most innovative projects, continuously expanding your skill sets and staying forefront of Google and Bing advertising trends?

We are offering you the opportunity to join

The Media People

, which is always expanding its client base and projects. The growth translates into numerous opportunities for career development, allowing you to take on more responsibilities and shape your professional trajectory

Are you a problem solver and a forward thinker? / Are you motivated to succeed? / Are you driven and want to get the best results and achieve collective goals? / Are you also a team player?

If this sounds like someone like you then you're perfect for this role!

The Role

We are looking for talented and motivated PPC executives to join our dynamic and incredible marketing team in Leeds.

As a PPC Executive, you will be responsible for building, managing and optimising our Pay Per Click advertising campaigns across Google Ads and Bing Ads.

You will be working closely with the PPC team and the wider digital teams within the business, collaborating to deliver great results for our portfolio of global clients

Role in detail:

Campaign Management

- Developing, implementing and managing effective PPC campaigns across multiple platforms.

- Conducting in depth keyword research and analysing to identify high multiple performing keywords.

- Creating high-intent ad copy which is related to the company to gain high level of ad strengths.

- Set up and optimise campaign structures, which include ad groups, bidding strategies, target options plus more.

Performance Optimisations

- Monitor campaign performance metrics closely such as clicks, impressions, CTR Auction Insights ROAS, ROI, Impressions Share etc.

- Continuously analysing campaign data to identify areas for improvement.

- Make Data Driven adjustments to bidding strategies, ad copy and landing pages to maximise ROI.

- Creating A/B testing and trying out new Beta testing to help improve conversion rates.

Budget Management

- Managing and allocating PPC budgets effectively (pacing)

- Track and report on campaign / account spends to identify which ones are profitable and what we need to do to gain more exposure afterwards

Reporting

- Generating regular performance reports, including key metrics and insights

- Analysing campaign data to identify trends and opportunities

- Presenting findings and recommendations to the clients, teams and stakeholders

Strategy

- Keep up to date with industry trends, PPC best practices and platform updates.

- Attend industry conferences and webinars to expand knowledge and skills.

The person:

- Be dynamic and agile in your approach to work.

- Able to support the team in a positive way

- Proven experience in managing PPC campaigns - preferably 18 months or more of experience

- Experience managing annual budgets of at least 1m per client.

- Excellent verbal & written communication skills

- Excellent time management/organisation skills

- Good knowledge of Bid management technology

- Good knowledge of keyword research and ad targeting

- Expert knowledge of Google Ads & Google Analytics

- SA360 and Campaign Manager is a bonus

- Strong interpersonal skills to work within a rapidly growing and ever-changing business

- Proactive and anticipatory - leading rather than reacting

- Have a good understanding of technology and the ability to evaluate new tools and processes

- A proven track record of operational delivery

- A keen eye for details and quality assurance

- A passion to learn as much as possible in the Paid Search industry

- Possess a technical understanding of all things Search and be able to articulate its role

Who We Are:

The Media People

are about people - chemistry - knowledge - solid work and delivery.

We are a brave, unique business. We use our many years of collective industry experience, from across various fields and disciplines, to be the very best in our field. We are a team of people who have worked together for years. We have the support of an impressive roster of clients who trust us with their business. Integrity and Passion underpin these very important relationships, which we value as highly as our clients do. We take it seriously. If you believe in people, then we'd love to talk to you!

The Media People

boasts a fantastic range of clients and offers a truly great environment to work in. At our Leeds office we run our Total Search project in which PPC and SEO work closely together to create a well-rounded search strategy. Come join us for a meeting on our rooftop bar or grab a winter warmer at our in-house coffee shop whilst you create innovative strategies.

Job Type: Full-time

Pay: 25,000.00-30,000.00 per year

Additional pay:

Yearly bonus
Benefits:

Company pension Work from home
Schedule:

Monday to Friday
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Leeds LS1 2BH

Reference ID: 221065psa