Job Description

Location: 2 days in Bournemouth office / 3 days optional WFH

Who are Upperdog?

Upperdog is a digital marketing agency based in Bournemouth town center. We're a team of digital pioneers who live by our motto, 'work hard and be nice to people'! If you want to know more, take a look at our website or have a nose on Instagram. We're looking for a passionate Senior/PPC Specialist to join our expanding team.

So, what does the role involve?

As a PPC Specialist, you'll play a central role in delivering high-performing campaigns across Google Ads and other paid platforms. This is a hands-on executional role where you'll be responsible for the full campaign lifecycle, from planning, structuring, and launching to day-to-day optimisation and performance analysis.

You'll work closely with account managers and other channel specialists, contributing data-driven strategy and actionable insight to improve ROI. You'll also support wider tracking, reporting, and forecasting efforts, helping evolve how we use data to scale performance.

This role is ideal for someone who thrives on refining performance through data analysis and platform knowledge, particularly across

Google Ads (Search, Pmax, Shopping, Display, and YouTube)

, and

Microsoft Ads

. You'll have experience building and managing campaigns at scale, working with significant budgets, and optimising for long-term growth and efficiency. Experience with SA360, DV360, or Search365 is a bonus but not required.

What will you be doing?

Campaign planning & optimisation

Take ownership of Google Ads and Microsoft Ads performance across Search, Shopping, Pmax, Display, and YouTube with a focus on building campaigns at scale and managing large budgets Build campaigns from scratch using best-practice structures and naming conventions Set up targeting, bidding strategies, ad copy, and extensions based on funnel stage and objectives. Continually optimise campaigns using audience insights, search terms, negative keyword curation, and more. Define KPIs based on budget, historic performance, and business context Forecast campaign performance pre-launch using available data and benchmarks Implement testing plans across ad copy, targeting, landing pages, and bid strategies Write or manage ad scripts to streamline optimisation or flag performance issues Monitor pacing, diagnose underperformance, and act swiftly with corrective steps Align campaign strategy with landing pages and conversion goals

Reporting, insights & collaboration

Support client meetings with performance commentary and clear narrative Interpret performance trends and translate them into commercial recommendations Contribute insights and learnings to quarterly reviews and wider strategic planning Collaborate with SEO and organic teams to align on shared objectives Support PPC Executives by reviewing campaign work, giving feedback and sharing knowledge and performance recommendations on their accounts. Assist Upperdog with new business activity, completing in depth audits, supporting pitch decks and presenting findings during the pitch process

Tracking & tools

Support GA4 and GTM tracking setup in collaboration with the wider team Audit and QA tracking accuracy, especially during new campaign or site launches Maintain Looker Studio dashboards and performance trackers in Google Sheets Review attribution models and tag setups to ensure compliance and consistency Contribute to the agency's reporting and automation evolution

What skills & experience do you need to have?

The most important thing is a genuine passion for PPC and results! Relevant paid search experience in a digital marketing role (ideally at an agency) with proven experience in delivering PPC campaigns and independently managing those campaigns Knowledge of Google Analytics4 and Google Ads Proficient in keyword research tools and analytics platforms Excellent analytical skills with the ability to interpret data and make data-driven decisions Excellent communication skills, both written and verbal

Nice to have

Familiarity with Search Ads 360, DV360 or Search365 Experience writing or customising scripts using the Google Ads Script Editor Knowledge of BigQuery or GA4 Explorations for deeper analysis

What benefits can Upperdog offer you?

30 days of annual leave from your first day, plus Bank Holidays Hybrid and flexible working Private healthcare-Including mental health support, therapies and diagnostic Development and events contribution towards any additional learning such as online courses, subscriptions or reading materials to help you expand your knowledge Monthly team lunches Gym membership / subsidised parking Dog friendly office Quarterly team building - from the New Forest water park, crazy golf to virtual quizzes! Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we'll want you to grow with the company. And more...
Salary: Dependent on the candidate

For more information and to ensure your details reach the correct person, please email careers@upperdog.co.uk with a copy of your CV. You will hear back within 14 days to confirm if we'd like to invite you to interview. Please no recruitment agencies

Job Types: Full-time, Permanent

Benefits:

Company events Company pension Flexitime Private medical insurance Work from home
Ability to commute/relocate:

Bournemouth BH2 5BD: reliably commute or plan to relocate before starting work (required)
Experience:

PPC Campaign Management: 2 years (required)
Work Location: Hybrid remote in Bournemouth BH2 5BD