Job Description

fatBuzz is a Glasgow-based agency providing marketing, PPC, SEO, graphic design and web design services for clients across the UK. We work with clients of all sizes from most industry sectors; from independent local businesses to global household names.

We are now looking for a results-driven

PPC Specialist

to join our team and work alongside our PPC/SEO Manager. This role will suit a proactive individual who is analytical, detail-focused, and confident in client-facing situations.

Key requirements:

Plan, build, and optimise PPC campaigns on Google Ads. Conduct thorough keyword and competitor research to identify high-converting search terms. Set up and manage conversion tracking using tools such as Google Tag Manager and Google Analytics. Must have a working knowledge of GA4, including setting up events and interpreting user behaviour data. Monitor and analyse performance metrics to improve CTR, quality score, and ROI. Prepare and present clear, detailed performance reports and insights to clients and the SEO/PPC Manager. Lead or participate in client meetings to discuss campaign strategy, results, and recommendations. Manage PPC budgets effectively and ensure campaigns deliver strong return on investment. Develop and manage remarketing strategies to re-engage previous website visitors. Collaborate with internal teams (SEO, web, marketing, design) to align PPC activity with broader strategies.

Desirable:

2+ years' proven experience managing Google Ads campaigns. Strong understanding of PPC principles, campaign structure, bidding strategies, and match types. Proficient in using Google Tag Manager and Google Analytics for conversion tracking. Analytical mindset with strong skills in interpreting and communicating performance data. Able to manage multiple campaigns and priorities simultaneously. Highly organised and methodical, with excellent attention to detail. Basic understanding or hands-on experience with SEO to support integrated digital strategies and reporting.

Responsibilities:

Conduct keyword and market research, analysing data and trends to guide PPC strategy. Develop, implement, and continuously optimise campains utilising best practices. Carry out regular budget analysis and manage ad spend to ensure optimal ROI. Monitor and analyse campaign metrics, identifying areas for performance improvement. Stay up to date with the latest Google Ads developments. Generate and analyse reports, providing insights on key metrics and campaign effectiveness. Take regular client meetings, clearly communicating strategy, results, and next steps, and building trusted client relationships.

Please include the notice period (if any) and current salary with the application.

WE DO NOT ACCEPT APPLICATIONS VIA RECRUITMENT AGENCIES.

Job Types: Full-time, Permanent

Pay: From 23,000.00 per year

Benefits:

Casual dress Company events Free parking On-site parking
Schedule:

Monday to Friday
Work Location: In person

Application deadline: 11/06/2025