Job Description

Job Advert

PPC Specialist

Location: Leeds

About School Jotter:

School Jotter powers over thousands of school websites across the UK, helping schools communicate better with parents, meet Ofsted requirements, and present their values with impact. As we expand our marketing team, we're looking for a data-driven

PPC Specialist

to accelerate inbound leads and fuel our growth.



You will take full ownership of our paid media strategy across Google Ads, Microsoft Ads, and social platforms. With a sharp focus on ROI, you'll manage campaigns end-to-end: from keyword research and ad creation to landing page optimization and performance reporting.

Role Overview:

Plan, launch, and optimise PPC campaigns for lead generation Own and manage Google Ads & Meta Ads accounts Run A/B tests on ad copy and landing pages Monitor KPIs and deliver regular performance insights Collaborate with sales and content teams to align messaging Stay up to date with PPC trends, algorithms, and tools 10+ years of hands-on development experience in

Totara LMS

Deep understanding of

PHP

,

MySQL

,

HTML

,

CSS

, and

JavaScript

Proven experience with

Totara customisations

,

plugin development

, and

theme creation

Comfortable working in

Agile/Scrum

teams with version control (Git) A problem-solver who can confidently contribute ideas, architect solutions, and lead technically Strong communication and documentation skills Experience integrating 3rd-party APIs and systems Able to mentor junior developers and contribute to code reviews

Ready to join our team?

We'd love to hear from you! Apply today by emailing your CV to careers@schooljotter.com

About the Role

Flexible working (remote-first with optional office days) 25 days holiday + bank holidays Career progression opportunities in a high-impact role

What We're Looking For:

2+ years of PPC experience (ideally in B2B or EdTech) Strong knowledge of Google Ads, Google Analytics, and Meta Ads Experience with lead generation and conversion tracking Analytical mindset with Excel/Sheets and reporting tools skills Bonus: Experience with HubSpot, Looker Studio, or SEO tools

What You'll Get:

Opportunity to shape paid strategy at a fast-growing EdTech brand Flexible working (remote or hybrid from Leeds HQ) Career growth in a supportive team environment Bonus scheme linked to performance A chance to make a real impact in the education sector This role is ideally offered as a

permanent position

, providing long-term stability and the opportunity to grow with our team. However, we're also open to discussions with experienced

freelance contractors

who bring the right expertise in Totara development. Whether you're looking for a full-time role or a flexible contract arrangement, we're keen to hear from talented developers who can make an immediate impact.