Job Description

PR & Copywriter (Mid-Level)
Location: Oldham (Greater Manchester) or hybrid
Reporting to: PR Manager
About Cornerstone Design and Marketing
Cornerstone Design and Marketing is a full-service creative and strategic agency delivering integrated campaigns across PR, branding, digital, advertising and design. We work with a wide mix of B2B and B2C clients, including manufacturing, community leisure, healthcare, pharma and the public sector.
Our PR team works closely with marketing strategists, digital and design colleagues to create campaigns that go beyond earned media alone - combining strong storytelling, messaging, content and media activity to support wider marketing objectives.
This role will play a key part in maintaining and developing PR activity across established B2B and B2C clients, while also supporting new opportunities as the team evolves.
The role
This is a hands-on, mid-level PR and copywriting role suited to someone with previous agency / journalistic / media buying experience who enjoys variety and responsibility. It's suited to an all-rounder who leads with writing and storytelling. You'll work across organic PR and paid media, content creation and campaign messaging with opportunities to our growing services such as out-of-home (OOH).
We're looking for a self-starter who can work strategically and quickly understand different sectors, spot opportunities and produce high-quality work - while still being supported by a collaborative team.
Key responsibilities
Deliver strategic organic PR, paid media and content activity for a range of B2B and B2C clients.
Write strong, engaging copy across multiple formats, including:

• Press releases and feature articles

• Website and SEO-led content

• Campaign messaging and positioning

• Paid advertorials and sponsored content

• White papers, case studies and brochures

• Contribute to campaign ideation, helping shape key messages, story angles and creative approaches

• Support the development and delivery of PR strategies in line with wider marketing objectives

• Turn client insight into timely, media-relevant commentary

• Proactively identify media opportunities, trends and timely story ideas relevant to client sectors

• Pitch stories to journalists and manage ongoing media relationships where appropriate

• Support media planning and buying activity, including research, title selection, briefing and evaluation

• Assist with the development of OOH and other paid media activity as the service offering grows

• Work closely with our digital, strategy and design teams to ensure consistent messaging across all channels

• Work closely with in-house colleagues to pursue business and campaign opportunities

• Advise on and conduct crisis management where necessary

• Monitor and report on coverage and campaign performance using media monitoring tools, reporting against agreed KPIs and objectives

• Use insight and analysis to refine messaging and improve future activity

Person specification
Essential experience and skills

• Agency experience in PR, communications and content marketing (mid-level, circa 3-5 years)

• Strong copywriting skills with experience of writing for different audiences and channels

• Experience working on integrated PR and content campaigns, not just organic PR

• Experience contributing to or supporting PR strategy development and delivery

• Understanding of SEO content principles and writing for digital performance

• Experience using media monitoring tools to track coverage and measure performance

• Experience contributing to or supporting paid media, advertorials or sponsored content

• Confident managing multiple clients, projects and deadlines

• Ability to quickly understand new sectors and client challenges

• A proactive, self-starting approach with the confidence to take ownership

• Curious and commercially aware, with a natural interest in how businesses work

• Strong communicator who builds positive relationships internally and externally

• Creative and strategic thinker with a strong storytelling instinct

• Confident dealing with clients and media stakeholders

• Confident in presenting strategies and pitching to clients

• Organised, reliable and comfortable working at pace

• Open to learning and developing new skills as the role evolves

Desirable

• Experience working with B2B manufacturing, leisure or community-based organisations

• Background in journalism or editorial writing

• Experience / understanding of video storytelling and production

• Exposure to healthcare, pharma and other highly regulated sectors,

• Experience with media planning, buying or OOH campaigns

• Familiarity with, or interest in, using AI tools to support research, insight generation, content development or campaign planning

Why join Cornerstone?

• Work on varied, integrated campaigns across multiple sectors
• Opportunity to help shape and grow new services such as OOH media buying
• A friendly, collaborative agency environment with real autonomy
• Hybrid working, training and development support, and long-term progression opportunities
• Healthcare insurance
• Annual bonus

About Cornerstone
Cornerstone Design & Marketing is a full-service creative and strategic agency delivering impactful campaigns across branding, digital, PR, advertising, and more. We're proud to work both B2B and B2C with ambitious brands in pharma, leisure, healthcare, manufacturing, public sector, and professional services.
We're known for fusing creativity with compliance and for our strength in regulated sectors like pharma - our PR team is PAGB-trained and experienced in navigating approval workflows.

Skills Required